Undergarments or underwear are clothes worn under other clothes, often next to the skin.
They keep outer garments from being soiled by bodily secretions and discharges, shape the body, and provide support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as underwear, while others, such as T-shirts and certain types of shorts, are appropriate both as undergarments and as outer clothing. If made of suitable material, some undergarments can serve as nightwear or swimsuits.Underwear for men has played an important part in human history; going back almost as far as human’s having walked the earth. Loincloths have been found on the remains of ancient Egyptians dating to 7,000 years ago. They were the form of underwear used for centuries.
Around the 13th century, pull-on underwear was created, and the loincloth was largely switched by long, baggy drawers called "braies," made from linen and worn by men of all levels of the world. Paintings from the period depict men wearing only these drawers while working in the summer sun. Other undergarments soon came into common use, such as the codpiece, stocking and undershirt. Over the ages newer fabrics were introduced and today's undergarments are a direct successor of these designs. They take advantage of the latest in fabric technology, while still utilizing the ideas of the past. Now, as then, comfort is the key, but a new consideration is fashion and style. In the 1970s and 1980s, the sexualization of underwear put a whole new spin on the way people look at their undergarments. Underwear is no longer purely utilitarian and functional, but makes a fashion statement all on its own. Colors and patterns, boxer briefs and other undergarments emphasize the body's shapes in a way that would have shocked and surprised our ancestors! Undergarments today have a style quotient of their own and are an important part of a fashion for men.
With the insinuation of online shopping men no more need to go to stores and publicize the kind of undergarments they buy. There are dozens of web portals that cater the latest in fashion for men including underwear for men. One particular portal that has been talked about by men is the Fetise; Fetise.com. Fetise is India's first and largest premier online outlet, founded by young and enthusiastic individuals who wanted to transform the way Indian men shopped. It is the idea of launching a platform where men could meet all their shopping needs which gave birth to "Fetise".Fetise comes from word Fetish - an extreme craving or desire. Fetise is exclusively dedicated for fashionable "MEN". It offers luxury designer clothes, shoes, personal care, fragrances and accessories with as high as 80% discount to its members. The company caters to the untapped men's fashion retail industry by making premium fashion affordable and accessible through E-Commerce.
Fetise caters to a variety of products exclusively for men. Fetise has an exclusive line of stylish undergarments with brands like Doreanse and Naked on board. Fetise hosts daily high value sales which enablesIndian men to own their choice of branded apparels. Fetise is simply the one stop outlet for any man.
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