Liberty of London - Not Just Scarves Anymore

One of the grandest department stores in all of London, Liberty is not just about scarves any longer. Identified by their little floral pattern emblazoned up the finest cuts of silk, the Liberty scarf has become an iconic garment much sought after around the world. Created by skilled craftsman in England (Liberty has always stressed fierce national pride when it comes to selecting wares to stock), people would descend on the Regent Street Flagship in search of the latest cuts, colours and designs. However, to reiterate again, Liberty is not just about scarves any longer. One need only peruse the impressive selection of men’s and women’s fashion from around the world (and might we say, from some of the most desirable labels) to know that Liberty is a department store well worth visiting when next visiting the Mayfair hotels.Unlike the grand (and a touch gaudy) mammoth that is Harrods and fastforward, trend driven selection available at Selfridges on busy Oxford Circus, Liberty feels decidedly more intimate. Established in 1875 by Arthur Lasenby Liberty to sell ornaments, objects and fabrics Japan and the East, Liberty actually moved into its Tudor style premises nearly fifty years after the store became regarded as a prestigious outpost. Walking the perimeter of the building today, one can’t help but feel like the grand, if a touch quaint, building only helped to make Liberty more desirable than it already was. An entirely different shopping experience than trouncing the high street selection, Liberty feels both refined and approachable. A series of rooms unfold on to each other, lit with light gently illuminating the latest Prada handbags, Vivienne Westwood Dresses and Manolo Blahnik mules, Liberty’s charm is matched only by its’ impressive array of international wares. Boasting a line of exclusive items (often touched with that iconic Liberty floral design), young British designers like Christopher Kane (of Versus fame) have been responsible for keep the brand fresh. Seeking an excuse to window shop when next at the London hotels? Try Liberty off of located within proximity of the Oxford Circus tube station.