Coupons are heavily used in the marketing field for varied uses such as offering rebates or discounts while purchasing a product, sales promotions and online advertisements.
During 1887, a CEO helped transform a popular drink company from being an inconsequential tonic drink into a massive scale profitable business through his ingenious and innovative marketing techniques. The company's sales representatives had been directed by him to share out complimentary coupons. The Coupons that were used were mailed to probable customers and used in various magazines. This is why the company started to give soda fountains free syrup in order to cover its marketing costs. The result was that between the years of 1894 and 1913, there was an estimated of at least one out of nine Americans had now received a free product, for a total of eight and a half million free drinks. In 1895 the announcement that was made that now the drink was being served in all the states in USA.
This is one of the most important stories of advertising campaigns where coupons were used as the tool of marketing. That was probably the time that saw the birth of coupons as an exciting and innovative advertising agent and it has been a rage since then till now.
To go a little more into its history, coupons became widespread in the United States during 1909 when it was used to sell breakfast cereals. C.W. Post came up with the idea of coupons to help sell cereals as a breakfast product, and the idea caught on like a wild fire. In today's time it is a fat that more than 2,800 consumer goods companies are offering discounts on their products through the use of coupons.
In 2010, coupons for consumer packaged goods have generated more than 3.5 billion dollars in revenue in the United States.
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A coupon code is offered by a retailer in an effort to get shoppers to make a purchase at their website, through their catalog, in their store or even by telephone.
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