TW Steel is a Dutch watchmaker. The company was formed in 2005 by a father and son team, Jordy and Ton Cobelens in Holland and TW Steeel means
TW Steel is a Dutch watchmaker. The company was formed in 2005 by a father and son team, Jordy and Ton Cobelens in Holland and TW Steeel means ‘The Watch in Steel’. This father son team has a history in watches and this began in 1980 when Ton became a Raymond Weil & Maurice la Croix distributor for the Benelux region. It is also at this point that Ton started to design private label watches for airlines like KLM and Martinair. Following this Ton then went on to start a promotions and advertising company and this company created campaigns for Swatch group in Benelux. Ton then sold the company to focus on designing and marketing a small Swiss made watch which was popular in Holland and Europe. IN 2005 TW Steel was born and Ton’s son Jordy was made CEO.
TW Steel has a number of celebrity ambassadors including, Kelly Rowland and David Coulthard. Each ambassador has their very own TW Steel timepiece that has been created in their honour. TW Steel watches’ ambassadors are as big and as bold as the brand. TW Steel watches are also the ‘Official Timing Partner’ to the Lotus F1 team in Formula 1. The TW Steel branding features very prominently on the Lotus F1 team cars, and is also on the driver’s overalls, team uniforms and the garage displays. This partnership has produced several podium finishes and TW Steel watches also launched the TW Steel Lotus F1 Team Collection in celebration of this wonderful partnership. TW Steel is definitely a ‘celebrity’ brand and there is always something going on in ‘The World of Steel’. TW Steel watched have a presence at the BASELWORLD – the world’s largest watch fair through to their annual yacht party for VIP’s at the Monaco Grand Prix.
There are a number of different collections under the TW Steel watch brand. There is the Canteen Style collection which is recognisable by the cases featuring the hook/crown cap and the leather straps with two steel dots. Another popular collection is the Grandeur collection. This collection of watches immediately impresses with chronograph movements and bold numberings. The popular Goliath collection is distinctive and instantly recognisable by the rectangular case. There are also the very popular CEO collections which include the CEO Tonneau, CEO Tech, CEO Pilot and the CEO Diver. Of course we cannot forget the Lotus F1 Team collection watches which are a celebration of the rebranding of the Lotus F1 Team. The TW Steel collections are available for all tastes and occasions without any compromise to build or design.
TW Steel watches successfully combine design and innovation and each watch offers a defined sense of individuality while assuring style and quality. Wearing a TW Steel watch can be a powerful statement. TW Steel watches are now available to buy in over 85 countries and counting and have leading sales in Europe, Asia and North and South America.
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