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Are Independent Voters a thing of the past?

If you could reach the voters who actually are willing to listen to your message and vote for you regardless of party affiliation, would you? 

In twenty years of consulting political clients, one of the top three questions I am always asked is “How do I reach the Independent voters?” Ample research compiled after each election cycle provides detailed information on media preferences by those voters who identify themselves as Independent, so offering data for targeting purposes is rather easy. But, times have changed. A more accurate picture of unaffiliated voters is achieved by thinking of voters as Persuadable instead of Independent.

Although voters identifying as Independent have a larger list of choices than those committed to the party line, research now documents what was always suspected: that every voter is at some level Persuadable. The 2008 election cycle confirmed this research: significant numbers of voters selected the Democratic candidate for President while also voting on the Republican Party line. The top of the ticket was able to persuade the voters. Even in smaller voter pools, reaching out to the Persuadable vote is critical to success.

The time-tested techniques of reaching the Independent voter will no longer suffice as the art of political targeting evolves every election cycle. In the era of low cost television commercials and proven messaging that communicates to the Persuadable voterFree Articles, there is much less guessing and much more efficient use of campaign dollars. Are you on the right side of the research curve?

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR


Scott Perreault is a nonpartisan political advertising consultant who has represented Presidential, US Senate and House nominees, State and local candidates, PACs, 527s and ballot initiatives. For twenty years, clients have depended on Scott Political (www.scottpolitical.com) for Television micro targeting and commercial production (only $499), Radio media buying, copy writing and voice work (only $99), Virtual Internet solutions, Polling and Fundraising. Scott Political is a Reed award nominee for the 2008 Ralph Nader for President national media campaign. The Reed Award recognizes superior achievement in political media. Learn more at: http://en.wikipedia.org/wiki/Scott_Political



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