Who said television is expensive for your local political race? If you are running a political campaign and you believe this, you are putting your candidate at a significant disadvantage and without reason...
“Our campaign can’t afford television” sadly are words said too often in political campaign offices.
The reality is the days where political candidates could not afford television are not part of our past. With the advent of political media production companies designed to assist candidates and special interest concerns at the local level, the ability to present a positive, professional image of your campaign is available for a mere $499.
If you think you need those campaign buttons or a large quantity of yard signs, think again. What you need is a professionally produced television commercial that will inspire donations, spark enthusiasm with volunteers and increase your credibility with the media. “She must be serious, she is running television!”
The balance of power is shifting. Those candidates with large budgets can hire television production crews, but the impact of the message is diminished if there is a counter message. Your message!
With a high quality – low cost television commercial you will have more money for the media buy and thus more impact. You will be surprised at the quality. My team produced commercials for Presidential, US Senate, and U.S. House at the same $499 rate we charged the local judicial candidate and school board member. With the ability to micro target cable stations to the zip code and voting demographic, the commercial has maximum impact. Every campaign can afford television.
The other value of a high quality – low cost political campaign television commercial is for your website. Placement of a commercial will result in increased fund raising when properly positioned. When you send a letter for donations or email, invite the potential donor to your website to see your new commercial. They will. They will get excited to help.
The time has come for campaigns of all sizes to make television a quintessential part of the media budget.
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