Free Articles, Free Web Content, Reprint Articles
Monday, September 24, 2018
 
Free Articles, Free Web Content, Reprint ArticlesRegisterAll CategoriesTop AuthorsSubmit Article (Article Submission)ContactSubscribe Free Articles, Free Web Content, Reprint Articles
 

New Techniques in Political Research

If you are an observer of recent elections, one very different feeling has been surfacing during the past two election cycles. An alarming lack of confidence in polls and election predictions.

The telephone call out method of political research is the dinosaur of our times. Like the dinosaur, everyone keeps talking about it as if it was still alive. Museums will someday display call centers with voice samples of the traditional political call. Sadly, many politicians and special interest groups still believe these old world methods are effective.

A few obvious reasons the traditional polls are failing to perform are the advent of Caller ID, the massive use of the “Do Not Call” lists, the common (most cases it is now free) option to not list a new phone number when ordering service and the biggest factor no one wants to admit, the shit from land lines to cell lines as the ONLY phone in a residence. Cell numbers are not listed anywhere. The number of “cell phone only” voters will grow to over ten percent this year and continue to rise. Wow, so what data are you using to make critical decisions?

I know you want to believe the old methods work. You want to trust. But in your heart, you know something isn’t right. It is time for new research methods.

While voters have shifted their telephone habits, they have also started a new habit of Internet use. The political blogs, newspapers, interaction via Internet during news and town hall televised events and now the podcasts have America located in a different place. They have moved. Has your research company moved with them?

Research firms who have evolved with the times employ techniques including web cam interviews while conducting political research. Better than a phone callFree Reprint Articles, this confirms who is being surveyed; this approach also enables the client to see a picture of all who have been survey. It is amazing how putting a face with the data spawns a different creative insight than traditional research results. The new age of political research has arrived. It is an exciting time for creative companies. It is not so good to be the dinosaur.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR


Scott Perreault is CEO of ScottPolitical.com (www.scottpolitical.com) a Political Advertising Agency and Voice Works specializing in Television, Online Video and Radio. We represent National, State and local candidates or issue campaigns. Over twenty years experience. 2006-2008 Agency of record for U.S. Senate Campaign in Texas. We assist Independents, Republicans and Democrats. ScottPolitical.com services include: Voice Work, Affordable media production in English ($199) and Spanish ($298) Advertising Agency, Polling, DVD Videos for events and Political Consulting. Learn more at: http://en.wikipedia.org/wiki/Scott_Political



Health
Business
Finance
Travel
Technology
Home Repair
Computers
Marketing
Autos
Family
Entertainment
Law
Education
Communication
Other
Sports
ECommerce
Home Business
Self Help
Internet
Partners


Page loaded in 0.222 seconds