What would happen to the political process if everyone could afford to advertise on television with high quality, target commercial messages?
Television has always been the media reserved for the wealthiest of campaigns. With the advent of low cost television production and cable television micro targeting, however, campaigns and issue groups of all sizes can now afford to communicate their message on television.
What is Micro Targeting? Basically, micro targeting is the purchasing of cable television zones by zip code, thus reaching your potential voters and simultaneously eliminating cable media buys outside of your targeted district. However, true micro targeting is a three-step process that few companies can completely satisfy due their limitations. In addition to purchasing cable by the zip code, two equally important elements are required to achieve micro targeting. You must develop a message to be aired that is demographic specific and you must target the cable channels that reach your base demographic and persuadable voters.
In many cases micro targeting can double the impact of your political media dollars if you are employing the most recent research required to place your commercials in position for maximum impact. A political advertising consultant can pin point the times, the days, the frequency and the duration you need to effectively allocate your hard earned media budget. Remember, if you do not have all three elements, you are not micro targeting.
Scott Perreault is CEO of ScottPolitical.com (www.scottpolitical.com) a Political Advertising Agency and Voice Works specializing in Television, Online Video and Radio. We represent National, State and local candidates or issue campaigns. Over twenty years experience. 2006-2008 Agency of record for U.S. Senate Campaign in Texas. We assist Independents, Republicans and Democrats. ScottPolitical.com services include: Voice Work, Affordable media production in English ($199) and Spanish ($298) Advertising Agency, Polling, DVD Videos for events and Political Consulting. Learn more at: http://en.wikipedia.org/wiki/Scott_Political
