What would happen to the political process if everyone could afford to advertise on television with high quality, target commercial messages?
Television has always been the media reserved for the wealthiest of campaigns. With the advent of low cost television production and cable television micro targeting, however, campaigns and issue groups of all sizes can now afford to communicate their message on television.
What is Micro Targeting? Basically, micro targeting is the purchasing of cable television zones by zip code, thus reaching your potential voters and simultaneously eliminating cable media buys outside of your targeted district. However, true micro targeting is a three-step process that few companies can completely satisfy due their limitations. In addition to purchasing cable by the zip code, two equally important elements are required to achieve micro targeting. You must develop a message to be aired that is demographic specific and you must target the cable channels that reach your base demographic and persuadable voters.
In many cases micro targeting can double the impact of your political media dollars if you are employing the most recent research required to place your commercials in position for maximum impact. A political advertising consultant can pin point the times, the days, the frequency and the duration you need to effectively allocate your hard earned media budget. Remember, if you do not have all three elements, you are not micro targeting.
Google Adwords TV - Survival Guide
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Cable Television Advertising Wins Local Election – A Success Story
Winning an election requires a major time investment, or does it? With properly developed low cost political commercials and micro targeted media placement on local cable, winning just became a lot easier at the local level.
Purchasing Political Media With A Limited Campaign Budget
There is never enough money for all the campaign's goals. The unfortunate reality of this monetary shortfall is the media budget takes a big hit. The most important word of mouth in the days leading up to an election is television and/pr radio. There is a solution.
