Book Marketing Landmines and How to Avoid Them
In order to conduct a successful book marketing campaign as a POD published author, you will need to understand the challenges that can hinder your success. If you are not aware of these challenges and try to blindly market your book, you will find yourself caught in the middle of a book marketing minefield...
... surrounded by landmines that can seriously limit your career as a published author. Once your book is released and you begin to market it, you will discover:
Is there a way out of this book marketing minefield?
Now that your enthusiasm has been doused with cold water, you have two choices. You can continue to do more of the same and hope for a better outcome, or you can become an Authorpreneur.
What is an Authorpreneur?
Authorpreneurs do not compete using the traditional book marketing model. Instead, they view their books as products and effectively combine their writing skills with proven Internet Marketing techniques to accomplish better results. This allows them to become an expert within a niche, based upon their book's theme. An Authorpreneur understands HOW to write effective Web content and use technology to generate:
What about book promotion?
Authorpreneurs also use technology to level the playing field and gain a competitive advantage in gaining PR. They understand that:
By building a content-rich professional Website that achieves “top ten” search engine placement, Authorpreneur Websites are easily found by journalists and producers researching niche topics for their articles and programs. This leads to interviews and media exposure for Authorpreneurs.
Additionally, Authorpreneurs know where to find online media databases to quickly research a list of media contacts interested in their niche topics. Then by conducting targeted e-mail campaigns, they get added to many “expert contact lists” that gain them future interviews.
Once Authorpreneurs establish an expert status with their subscriber list and generate steady sales, they use this track record to rise above the clutter to attract literary agents and mainstream publishers with a “ready to buy” market for their books. Their book proposals are also more credible because they are based upon the actual “wants” of their niche audience which substantiates the “need” for their book.
Most POD authors learn book marketing as they go and do not understand the power of leveraging technology to brand themselves as experts. This is usually a painful experience. However, by becoming an Authorpreneur, writers can gain a competitive advantage by combining their writing skills with sound Internet Marketing techniques to avoid the book marketing landmines that can seriously limit their writing careers.
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ABOUT THE AUTHOR
V. Michael Santoro is a published author and successful Authorpreneur. For a free training course on how to become an Authorpreneur, visit his Website at http://www.proauthors.com and sign up for his e-zine. Additionally, you will receive a powerful PDF creation program as a special bonus.