You are submitting your articles to a number of article directories with intent to broaden exposure of your business, to achieve click-through rates from your article readers or to build up a powerful base of back links.
When you submit your articles in an article directory, you are giving them much higher and easier exposure to the audience for the particular set of keywords than your site itself may have. So the traffic to your site that comes from your articles is already pre-qualified, meaning those visitors who clicked on the links in your articles are highly interested in the knowledge that you have to offer. You may achieve much higher efficiency of your articles’ conversions by observing and adopting to the changes in the internet marketing field. In the past, when there were less players involved, 10 articles on particular niche subjects could make a major difference in results that your website would yield. However, the things have now changed by the mere fact that everyone and their dog are involved in internet marketing and competing for the attention of target readers and winning in this competition is now much more difficult than it was 10 years ago. it will take from you much more articles to achieve the same attention from your target audience than article marketing could have been giving you in the past.
At the present time the traffic you generate from your articles will not only be determined by the number of articles you have written but also by the quality factor. Meaning that if you write 10 high quality, unique and to the point articles that hit the keyword subject, you will generate far more CTR to your site than if you wrote 10 mediocre articles. You always need to gather fresh ideas for your content in order to achieve dominance in your niche. One of the convenient methods of doing so is to use older sources for content, such as old blog posts or newsletters. If you have written the content yourself, you can simply re-use it in your new article writing. If the content belongs to somebody else, you can still use its concepts as new ideas and conduct a research to write fresh, unique and high quality articles. Think of the information that you share through article marketing as of a teaser that will prompt your readers to visit your website, where they will be able to find even more information and solutions.
