Adding links to your content for marketing purposes is really important. However, there are so many people that are doing this wrong. They don’t really know how to do it, or they are doing it the same way as last year.
In order for you not to waste any more of your marketing budget, you need to make sure that you know how to boost your content linkability. To know how to make the most out of your content, without paying too much for it. These are some of the things you should remember.
Link building is changing all the time
This might sound strange, or even confusing, but link building is changing all the time. And, you need to make sure that you are staying on top of the changes. This is the only way that you can be sure to get value for money, and the right amount of traffic to your website to become successful.
It’s why you need to make sure that you are doing research and making sure that you always know what is changing with your linkable content. What was really popular and successful last year, might not be successful this year.
Linking to blogs you really like, and that are relevant to your site
If you think that you can only use a link to a blog once, then you are mistaken. You can use a link again about a blog that you really like and that you find relevant to your site or product. The blog might be a couple of years old, it doesn’t matter.
Just maybe there is a new reader that didn’t read the blog before, which will ensure that you are going to get more traffic to your site, as well as the blog you linked your content to. You always need to have links to your own site, and to other relevant articles or blogs.
Photos and GIF is now key
One of the new things that you should consider with content that is linkable, is photos and GIFs. The higher the quality pictures, the better the results are going to be. People love to enjoy a photo or two. Especially, if this is funny or something they haven’t seen before.
You might hire someone that has experience with creating photos, pictures or GIFs that will make your content unique. Or, if you are creative, you can do it yourself.
Showing stats, but keep it short and sweet
Yes, we need to show stats about our product. Results and reasons why they need to purchase the product or service. However, there is one mistake that they are making. Giving a huge number of stats that are taking up all the space in the content.
This is making the content boring and hard to read. Yes, you need to show stats that you have researched. But, you need to make sure that you are keeping it short and sweet. Just give the facts and move on. Don’t make your content all about the facts and forgot about the interesting information on why your product is unique.
There is a huge difference between low-quality content and linkable content. And, if you don’t have linkable content, then you are just wasting money that you could have used at other marketing options. This is why it is important to make sure that you know what the latest trends are in creating linkable content. To make sure that you are going to stay up to date with what is now going to make your content successful and linkable.
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