3 EASY WAYS TO GET MORE SALES

Most successful businesses use these 3 marketing tactics to
maximize their sales results. But many businesses struggle
to get enough sales because they don't know about these
tactics -- or don't use them. Are you one of them?

1. SUB-DIVIDE YOUR MARKET

Prospective customers are more likely to buy your product
or service when they believe you understand their needs.
Give them what they want and you'll get more sales.

Segment your targeted market into several more narrowly
defined sub-markets. Then customize your sales message to
appeal to the specific needs of prospects in each sub-market.

For example, a network marketer can focus on the advantages
of working from home on your own schedule when promoting
the business to young mothers. But she can focus on the
advantages of independence and high-income potential when
promoting the business to corporate employees.

2. HIGHLIGHT AN EXCLUSIVE BENEFIT

Another way to increase your sales is to capture more of
the sales you're losing to competitors. Tell prospective
customers why they should buy from you instead of from your
competition.

Highlight a benefit your customers get from you but cannot
get from your competitors. Here are some exclusive benefits
with examples of how you can dramatize them.

** Faster Service: "Free overnight delivery of every order"

** Better Guarantee: "Exactly what you want, when you want
it, every time -- or it's free"

** Personal Service: "Your own service representative with
a real name and phone number you can call anytime"

If you don't have an exclusive benefit, create one. Add
something to your business you're not already doing.
Promote it in all your advertising. Include it on your
letterhead, on your web site and anywhere else your company
name appears.

TIP: The most effective exclusive benefit is one your
competitors cannot copy ...or one they're not willing to
copy. One business owner I know includes his personal phone
number on every order. His competitors don't. And they're
not likely to make themselves that accessible to customers.

3. FOLLOW UP EVERY SALE WITH ANOTHER OFFER

You'll always need new customers. But don't overlook sales
you can easily get from your existing customers. It's
easier to get more business from them than to get any
business from new prospects.

Your customers are especially receptive to more offers
immediately after they buy from you. Offer them another
product or service related to the one they just bought.
Many will accept your offer ...even when the prior sale
automatically generates repeat business for the original
product or service.

If you don't already have additional products or services,
find or create some. For example, offer instructional
material related to your customer's original purchase. It
can be a book, a series of books, a training course,
computer software, membership in a fee-based web site or
any other type of instructional material related to their
original purchase.

TIP: Look for an affiliate program set up to sell
instructional material you can use. All you have to do is
sign up as an affiliate and announce the product or service
to your customers. The affiliate program handles everything
else and pays you a commission for each sale you generate.

Most successful marketers use these 3 marketing tactics to
maximize their sales results. Don't overlook any of them?
They're easy to use and highly effective. Start using them
now to get more sales for YOUR business.