The first paragraph of this article provides a succinct summary of its content. It explores the power of customer testimonials in influencing purchasing decisions, both offline and online. It also offers practical tips on how to effectively use testimonials to boost sales and credibility.
Imagine planning a special dinner at a restaurant for your partner. You might read reviews in your local newspaper or ask for recommendations from friends and family. Their endorsements, such as "That was the BEST scampi I've ever had!", serve as testimonials to the quality of the restaurant. You value their opinions because they have firsthand experience with the restaurant. This same principle applies to online businesses. Positive testimonials from satisfied customers can significantly sway potential customers. Likewise, your personal endorsement can greatly influence your sales.
Send a personally endorsed advertisement to your newsletter subscribers. Your subscribers trust you and value your opinion. You can use this trust to promote any product, whether it's your own, a colleague's, or an affiliate product. However, be selective about what you endorse as your reputation is at stake. Try sending a solo ad to your list and compare the results against an endorsement in your editorial space.
Purchase a solo ad from an editor and include their testimonial in the ad. This strategy can potentially increase response rates as readers usually trust their editor. To get a testimonial from an editor, provide them with a free copy of your product for review. If they like it, they'll give you a positive testimonial. If not, you'll receive valuable feedback.
If you're selling an affiliate product, post a personal testimonial on your website. Create a sales page specifically for that product. Share with the reader how the product has benefited you and why you like it. Be specific and detailed. A detailed testimonial is more convincing than a generic "It's great!" statement.
Use testimonials about your own product on your website and in your promotional material. Create different sales pages and test which one generates the best response. Is it the page where you group your testimonials together for 'high impact'? Or is it the page where testimonials are scattered throughout the sales letter?
It's crucial to use real testimonials as they resonate with sincerity and authenticity. Ensure all your testimonials are verifiable by including an email address, phone number, or other contact information alongside them. Always ask for permission to use them in your sales material. If you need a template to help you write a request for permission, check out the Instant Sales Letter package at buildyourhomebiz.com/instant.html.
While it may require some effort initially, collecting and effectively using testimonials is a powerful way to showcase your product, establish credibility, and boost sales.
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