Promotional Tote Bags - How to Select the Right Ones

If you have been thinking about giving away tote bags stamped with your company logo, you have likely done some shopping around just to get a feel for what is out there. You no doubt want to purchase the best quality you can find for the lowest price which is no small feat. And then there are style factors to consider. What size should you get? What color is the most eye catching? What materials are the most durable? The questions and considerations are endless.

Many people get overwhelmed by the sheer amount of choices available and order whatever is on special. Before you follow the path of least resistance right along with them, however, there are some things that you should consider:

• Choosing the right size is of paramount importance when ordering promotional tote bags. Larger bags will be carried more often as they are ideal for beach bags, book bags and shopping bags. Smaller bags are useful for organizing and carrying smaller items. So, you really need to think about your clientele here. Which bags would they carry most often? What lifestyle do most people in your community live? After all, you want your bags to be seen.
• The material used to construct the bags is also very important. Durable materials will last longer and lengthen the life of the bag. Some materials stain and are harder to clean whereas others are easily wiped clean with a damp cloth. Again, you should consider how the tote bags will most likely be used in your community.
• Style and color choices not only affect pricing, they affect the ability of the bags to draw attention as well. Some colors will not attract much attention. Others do more to turn the eye away than to attract it. Try to choose eye-catching colors that are not gaudy. Remember; if people do not like how your bags look, they will not carry them.
• Last but not least, you should consider pricing. Have a clear idea of how much you can afford to spend on promotional items. Your budget will determine how many bags you can buy, but it should not determine the quality of bags that you buy. Avoid buying the cheaper promotional tote bags if you want to hand out bags of greater quality. Again, you want people to carry your bags, not store them away.

Personalized tote bags are an ideal way to advertise your business, especially during the summer months. If you want to kick off your summer advertising campaign with a big bang, you should definitely take the time to choose the right bags to give away at the beginning of the season.