Successful Life of Dassler

Adidas is a German sports brand. It is a member of Adidas AG. It is named after Adolf Adi Dassler. In 1920 Adidas started manufacturing footwear. In 1949 he registered the name of Adidas AG. Originally Adidas was open by two brothers. After going separate ways, Adolf Dassler's brother opened a new sports brand PUMA. On August 24, 2011, green peace organization announced a result of the survey. It showed that Adidas clothes have poisonous and harmful material.The founder of Adidas is both a shoemaker and an athlete. He was born in German. Because he can fully understand the needs of athletes, he created more than 700 sports-related patents. Therefore he made his own Adidas sporting goods empire. He started in 1920 manufacturing shoes by hand. From that time on, athletes from all over the world often wearing Adidas shoes won the Olympic Games. So Adidas became a famous sport brand in the sport field. In 1927, Adidas re-launched widely used clothing accessories. Thanks to Dassler's son, Adidas became a notable brand. His son has a great marketing ability. Horst Dassler knew that promotion campaign played a key role in the establishment of brand image. He attended the 1956 Olympic Games held in Melbourne, Australia to promote Adidas brand. Because of his creative method, he was known as the ancestor of modern sport marketing. With the development of network, Adidas becomes a more and more important brand. The founder of Adidas is not only a skilled shoe maker but also a favorite athlete. His dream is to design the most appropriate sports shoes for athletes. According to this theory, he designed the first pair of shoes in 1920. Due to his continuous study and improvement, many athletes like to wear Adidas shoes. Adidas shoes showed extraordinary talents in the Olympic Games. In 1948 he founded the Adidas brand in 1948. He found a new way to design perfect shoes. In 1949 Adidas changed its face to the whole world. Since then people will continue in the sports field to see the victory of the three lines.Especially in football world, Adidas produced an effect on the football history. When the first pair of cleats Adidas released, all top runners and players will choose Adidas to attend the game. Especially in the World Cup football game about 80 percent sportmen choose Adidas shoes. Therefore we can conclude that Adidas is a famous shoes brand all over the world. In 1998 World Cup, the host country France played super-strength with Adidas running shoes. They made a new football record. In that game star Zidane got the title of "the best football player". Therefore Adidas is adored by many athletes. Besides football area, Adidas also show its talent in the other sports area. For example boxing, swimming, circket and extreme sports and something like that. Since 1970 World Cup, Adidas has become the FIFA official ball sponsor. And Adidas also provide the game ball for the European Cup, Champions League and other games. Now Adidas is still adhere to the wonderful shoe and exchanges ideas and needs with world-class athlete professionals and experts. According to a series of tests and trials, Adidas' s products not only help to enhance the professional athlete skills but also meet the general market consumer needs. Normal 0 7.8 Å 0 2 false false false /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

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