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The Increasing popularity of the Adidas superstar Shoes

White Adidas sneakers with the iconic three stripes we have all heard about it and we have seen popular celebrities wearing them, but what led these old classic sneakers to be so sought after in the fashion community?

Adidas Superstar shoes were first released in the year 1969 as a low top basketball shoes that had an all leather body a rubber shell toe. The shelltoe feature would eventually become the trademark feature of the sneaker and would later earn them the nice “shelltops”, “clamtoe” in the footwear industry. Their iconic design would in fact be a major influence in the sneaker industry. Within the first few years of its introduction, superstar was being worn by more than 75 % of the professional NBA players and most notably by Kareem Abdul-Jabbar. The following events would result in Adidas signing the basketball legend as the face of their brand further popularizing the Adidas Superstar. Over the course of a few years, the classic three stripes would see its emergence away from the hardwood courts and onto the streets.

 

The Adidas Superstar shoes would eventually reach its iconic status when a rap group namely Run D.M.C would start to wear them on stage.  In the year 1983, the rap trio would wear street outfits to their stage performances including the three stripes Adidas superstars without laces and with the tongue of the shoe out. This would eventually start a revolution in the hip hop industry and making fans to emulate their style.  Adidas would later sign a huge deal with rap group and release clothing and sneaker lines featuring them.  Also in the early 1980s “b-boys’ would wear the Adidas Superstars but with and entirely different look. They would use thick laces that matched with the color of the stripes labeling them “fat laces”. Adidas would eventually sign popular hip hop artists like Missy Elliot, Rita Ora music producers like Pharrell Williams to keep the superstars trending among other sneakers.

 

Years later in the present day Adidas has released a variety of versions of the original superstars staying mostly true to the old design. You can Buy Adidas Superstar shoes online and wear them with any outfit of your choice. Their simple and elegant design is still keeping them relevant in the sneaker industry. Everyone is wearing the Adidas Superstars, and why not! They look hip and cool; they are comfy and gives you that ghetto-urban inspired look. It is noted that more and more women have started wearing Adidas Superstars as evident from Adidas signing top female celebrities to their sneaker brand. The thick soles and bright white cover blends in perfectly with the three black stripes and goes with any kind of casual dress inclusive of gender.

 

Adidas Superstars are available on any Adidas original outlets and also you can buy Adidas Superstar Shoes Online.  The superstars, which are currently known as Superstar II due to the fact that it differs from the original design, are being sold with new color designs with themes including NBA teams and US cities. In the year 2005Business Management Articles, Adidas collaborated with popular artists and celebrities to release limited edition Adidas Superstars to commemorate their 35th anniversary.

 

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ABOUT THE AUTHOR


Get yourself a pair of Adidas superstar shoes that has the iconic white leather and three stripes design.  Sneakers have always been a popular footwear choice and Adidas left their mark in the Sneaker industry with the heavily popular Superstar. You can buy Adidas superstar shoes online and head out onto the streets in style.



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