The Worst Kept Secret - Designer Fashion Discounts
One of the worst kept secrets in the fashion industry. Yet, some people don't know about it. If you don't know it, then this is a must read!
If you have not heard about the newest craze by now,
then you have some serious catching up to do. The latest and greatest are designer fashion discounts. For those of you who already know about this new trend, congratulations and keep on enjoying the perks, for those who have not: Where have you been?!
With many industries struggling to stay afloat, each has had to come up with a unique way to create and sell new products, while remaining profitable. For the fashion world, that has been via designer fashion discounts. While the idea may seem obvious, it is a little more complex than those three words. For years retailers have offered discounts. Heck, department stores have been having seasonal sales since the beginning of seasons and stores, but this latest version of discounts is a little more creative and has a lot more to offer than your typical seasonal deal.
Instead of offering 40% or 50% off end of season gear, most of which is irrelevant by then, consumers are now able to get in season clothing at up to 60%, even 70% off. Yet again, for the people that know this, congrats you are ahead of the rest, but for the rest it is time to get your head in the game. Well how do they offer such great deals? These designer fashion discounts are courtesy of not enough buyers in the market. Brands produce clothes, but don't have enough people that are willing to pay full price for the goods. So what do they do? They hand over their inventory to flash sale sites to sell their products for insanely discounted prices?
Whoa, whoa, whoa. Why would they do this? Well, the flash sale sites only offer any particular sale for about 48 hours at a time. So when a designer decides that they will sell a pair of jeans for $40 instead of the full retail price of $100, they do not have to worry about all their inventory being sold for a fraction of the price. Instead the designer is able to get some quick cash, get rid of some inventory and spread their brand name out there.
Once again, I apologize to all of you that have known about the latest version of designer fashion discounts, but it is necessary to spread the news about this innovation to fashion lovers everywhere. Just think a closet filled to the brim in the latest duds for a fraction of the price. You don't have to further convince me, I'm in!
