Tracking Sales Leads: To Automate Or Not To Automate
It is no secret that generating sales leads is an integral part of any business, but is tracking sales leads of equal importance?
Before the internet era, sales personnel had to carefully and individually file this information on business sales leads. Most leads were confined to only one person and sharing them with others is often not done. Contacts were placed in notebooks, planners, address books or even index cards which they carry around. With this old set up, tracking sales leads from multiple sources can pose a huge task.
Necessity is the mother of invention. As technology progresses, and with the advent of numerous ways of using the internet, business sales leads creation can be easily accessible and available to many. Competition is much stiffer. Thus automation as a mechanism for improving tracking sales leads has gained more ground.
Gone are the days when sales leads were limited to basic contact information. Marketing sales leads for companies can be more personal and strategies created are more targeted.
For tracking sales leads with ease, various softwares and applications are available in the market. Information can be readily available and easily shared. The issue on field personnelís mobility is no longer a† big concern. Reports generation and group prospecting can be available in real time. Given the availability of information to key company personnel as basis for marketing efforts, achieving the desired marketing output is much more achievable.
Sales outputs could be more rewarding if sales people are armed with relevant information. Knowing customer's preferences and buying history can guide sales personnel to offer appropriate goods or services. Employing personal touch in selling can invite new sales and promote repeat orders.
Companies with vigorous ad campaign efforts for their products and services will ultimately yield business sales leads. These consist of data sets with corresponding parameters. Without an automated system for the filtering process, potential prospects could be left out thus losing potential clients.
The decision whether to automate tracking sales leads or not is a no brainer.
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