Harnessing the Power of Repetition to Boost Your Sales

Once upon a time, there was a stunning maiden named Trixy. Trixy was the epitome of beauty in her kingdom. Her beauty was so captivating that Prince John was hopelessly smitten by her. However, Trixy, who was aware of her extraordinary beauty, believed she was too beautiful even for Prince John. Consequently, Trixy chose to join a rock band as a backup dancer. The End.

Without revisiting the story, can you remember the prince's name? Perhaps you can, perhaps you can't. But, without referring back to the story, can you recall what was unique about Trixy? Undoubtedly, you can. Why can you remember what was unique about Trixy? Because it was reiterated six times!

The Power of Repetition in Marketing

This principle can be effectively utilized in your marketing strategy to ensure your message is remembered. I often come across TV commercials that are witty and visually appealing, but ask me thirty seconds later, and I won't recall the product being promoted. It's not a memory issue; it's just that sometimes, I need things to be reinforced.

Your advertising strategy should not employ as much repetition as the story did. However, you need to identify the most crucial message to convey to your potential customers and emphasize that point. If you're hosting a sale, highlight that you're having a sale. If you're advertising to increase brand awareness, repeat your name and address at least twice.

Overcoming the Fear of Annoying Advertisements

Don't worry about people finding your advertisement irritating. Many people only half-listen to advertisements. Advertising is akin to subliminal messaging. It's always happening in the background, even if no one is paying full attention to it. We can all recite certain logos and jingles, even though most of us don't consciously try to memorize them.

Don't just repeat yourself in your ad. Identify your target market, advertise where you think people will hear it, and do it repeatedly. There's a local jeweler who advertises incessantly on every radio station I tune into. I'm always aware of their sales and what's on sale. I'll also remember their exact address for the rest of my life.

The Impact of Repetition in Marketing Strategies

Repetition is one of the most effective marketing strategies you can employ to persuade people and help them remember your brand and your message. So, it's in your best interest to leverage it. Don't make me say it again!