What’s Your Authentic Selling Style?

We all have different selling styles.

Have you ever watched someone speak and find yourself listening to every word they say? You don’t know the person, yet there’s something about them that draws you to them. It happens because they’re being genuine and real. They’re being themselves.

Before I identified my authentic sales style, I wondered what other successful salespeople were doing that I wasn’t? I was working really hard and producing average results while they seemed to be bringing in the sales effortlessly.

Then, when I was diagnosed with breast cancer, I had no choice but to slow down and let go of trying so hard. When I slowed down, I became connected to my true self. The more natural, spontaneous, authentic, and from the heart I was with people, the more I began to notice things starting to come to me with ease.

It was almost magical. I became genuinely interested in people and started listening to what they said. I created a relationship with them based on trust and they responded to this. I began to attract more clients and close more sales. I had found my authentic selling style!

Being successful in sales doesn’t come from being slick or pushy, or copying someone else’s selling style. That never works because people can sense you’re not yourself. The key is to let go of trying to be what you’re not and trust yourself.

As you begin to trust yourself and let go, you’ll feel more confident, relaxed, and have fun! You’ll see how attractive this is to the people you meet.

A client came to me because she felt she had lost her focus in her business. She wasn’t closing as many sales as she had the year before and wasn't feeling confident. Unsure of what steps to take, I had her narrow down her focus to three goals, clarify who her ideal client was, and identify her authentic selling style. As she began applying these steps, she felt less overwhelmed, had clarity on who she wanted to work with, and increased confidence selling her services. This came across in her interactions with prospects, and in less than a month she closed 2 big sales.

Sales success begins with being yourself. It really is as simple as that. The prospect will come to you because they’re attracted to your authenticity. When you’re being real, your honesty and trust shines through, and people are drawn to you.

Let’s define what selling really is. Once you begin to uncover your own authentic selling style, you’ll start closing more business faster and with ease. Here are 9 ways to get you started:

1. Selling is no longer being the slick, aggressive, and pushy salesperson.
2. Selling is being more interested in the prospect than in what you have to say. 
3. Selling is creating a trusting and honest relationship with the prospect. 
4. Selling is being a keen listener and listening for what’s most important to the prospect. 
5. Selling is thinking of ways of helping the prospect. 
6. Selling is going the extra mile and doing the unexpected for the prospect. 
7. Selling is showing you genuinely want to help them get to where they want to go. 
8. Selling is making yourself easily accessible to your clients either by phone or email. 
9. Selling is trusting who you are and being yourself. Remember, you are unique and special just as you are, so let that shine through!

If you liked what you've read and want help in applying these steps to your business, I invite you to take your first step by signing up for a Breakthrough Strategy Session with me. I will walk you through a step-by-step process that will give you clarity about the direction of your business, create a 180-degree turn around in your thinking about sales, and move you forward quickly. I will personally give you my one-on-one breakthrough strategies that fit you and your business. Click here to learn more.