One of the most powerful lessons I learned in the rainforest was from the Brazil Nut Tree. This amazing tree grows to 200 feet or more and lives 500 – 800 years. It is hugely abundant with Brazil nuts which grow in a pod the size of a cannon ball, each containing maybe 30 Brazil nuts. Now this tree has one ambition in life and that is to expand its territory, but it has one serious limitation. It has no legs and the pods that contain the nuts are too tough for anything to chew through to release them - Anything, except a rat-like critter known as an Agouti. This critter has plenty of legs and mobility, but lacks the energy it finds only in the Brazil nut.
So here’s the deal… they trade… They give each other what they have in abundance for what they really want most and both parties benefit greatly. The tree feeds the agouti and the agouti opens the pod and buries the nuts throughout the rainforest, ensuring its survival. It’s called a symbiotic relationship when two parties mutually benefit from helping each other; it’s called a mutualistic relationship when those two parties survival depends on each other. As I began praying about how to adapt the way God makes the rainforest work to business, I started looking for symbiotic and mutualistic relationships. So far, the result has been outstanding. In one case, I traded knowledge and ideas for exposure that would have cost me over $60,000. In another case, I traded information in digital form for access to a group I could not reach in any other way - Access that will grow our business substantially. By the way, 20% of all Fortune 500 revenues come from applying this secret.
TOMORROW, we are releasing the most anticipated teaching series in our history (7 Wealth Secrets of the Rainforest). It talks about 3 rainforest relationships that can rocket your business and one to avoid at all costs. Those who have heard it, say it will be the one we will be remembered for. Check our website for the best offer we've made all year!
Michael Pink is the founder of Selling Among Wolves, a Biblically based sales training and development firm specializing in adapting Biblical strategies and principles to the business development process. He is a frequent guest on radio and television programs
Michael has consulted with or trained companies from small, family owned businesses to companies on the Fortune 100 list. He does seminars and/or serves clients across the globe and has been a guest lecturer at the University of Zagreb in Croatia, University of Miami, Regent University, Charleston Southern University and Cedarville University.
