3 SEO Keyword Research Strategies for Service-based Businesses
The majority of on-line searches involve Google. How does your service-based business get ranked properly and higher. A major SEO component is to find relevant and targeted keywords that make a connection between what your ideal target market is searching for and the services you provide. Please enjoy the article on three easy ways to improve your rankings.
Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course!
But with so many businesses competing for everyone’s attention, if you are a service-based business you really need to focus on search engine optimization (SEO) as one of your main
One of the main components of SEO is to find relevant and targeted keywords that make a connection between what your ideal target market is searching for and the services you provide.
Here are 3 SEO keyword research strategies to help service-based businesses get started:
1. Dive deep into your business
You can’t develop an SEO keyword strategy for your service-based business until you understand who’s coming to your site and what they’re looking for.
Then, you can fine-tune which keywords to target (like adding city names to service-based phrases), see which keywords aren’t showing up in your data, and create content to enhance the user experience.
Whether it’s a company who’s been in the business for years and appears in the top-ranking position or a newer service-based business on the scene, you need a picture of the competitive keyword landscape.
The more general the keyword, the harder it will be to rank for that search term. Service-based businesses should also be researching and utilizing longtail keywords – those keywords that are ultra-specific to whatever you are selling.
SEO is a necessity for any service-based business – whether your company is all online or has a storefront location. Do your research to develop a solid keyword strategy that will help you dominate the local search rankings.
You don’t have to do this alone! Why not hire an expert in professional search engine optimization? They’ll do your keyword research and SEO strategy the right way so you can focus on building your business in other ways.
What SEO research did you do for your business? Share your experiences in the comments!
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.