4 Website Design Aspects That May Be Damaging Your SEO Campaign
Web design for any business website is quite crucial as it helps to attract more clients. However, some aspects of website design might turn the visitors away by acting negatively on the SEO front. Here are 4 website design things you need to avoid to prevent damage to your SEO campaign.
Web design is the soul of any website, especially eCommerce website. However, there are a few web design steps that you need to avoid, or should be selected with objective analysis, as they might result in damaging the website design, or reduce the SEO value.
Check out these techniques that you should avoid if possible to make sure that the web design appears pleasant to the users’ eyes.
Things To Avoid #1 – The Tables In Website Layout
The webpage might look a bit complicated, if you decide to keep tables in it, since most layout tables use many table features like rowspan, colspan, and nested tables. One might find designing the table quite easy, but its maintenance is quite difficult. The majority of the users find it difficult to figure out as they are meant to be read in the manner displayed in HTML, and the content in a table layout becomes difficult to read from top to bottom and left to right.
When the table is nested, it often becomes tougher. HTML5 recommends avoiding tables in page layout, and HTML 4.01 doesn’t allow it. When CSS is used, presentation is usually kept separated from HTML. This makes the maintenance of tables in CSS somewhat less demanding. Tables might hinder the usability of the page, which might eventually affect SEO (Search Engine Optimisation). Compared to the CSS for the same design, nested tables take a lot more time to load.
Things To Avoid #2 – Infinite Or Unending Scrolling
There’s no doubt that scrolling is a quite popular design and often used on many websites (especially e-commerce) these days, but it is not meant for every website. Utilising scrolling depends on the goals/targets of the site. If the aim of the site is to stream content without any stoppage and structure of the content is flat, then scrolling is surely useful. However, if the aim of the site is to help visitors to find a particular task or compare their options, then it can damage the user experience.
Things To Avoid #3 – Parallax Scrolling
It is true that parallax scrolling is one of the most preferred functions that results in making loyal visitors, there are some problems attached to it as well. Parallax scrolling may result in low value for Search Engine Optimisation ranking. It’s perfectly alright to use parallax scrolling if has one page of content, images, and excellent visual display. But, if the website has infographic, Google won’t be considering it. This can result in low website rankings.
Things To Avoid #4 – Slow Loading
Slow loading won’t assist images or content to load until visitors connect with that part of the webpage. Remember, this content won’t be indexed by Google’s spiders (web crawlers), and won’t help in loading the rest of the page, which means only the visible content is indexed. This can result in low Search Engine Optimisation value and affect the website’s traffic.
It’s important that while figuring out website design for your Northern Beaches based business, you need to take the services of the most experienced designers. The development and SEO team should figure out the intended design to find tough website design Northern Beaches elements that will be difficult to implement.
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ABOUT THE AUTHOR
Michael Clark is an experienced blogger who has written many useful articles on Web Design, Web Development, Search Engine Marketing, SEO, Adwords and much more.