Best SEO Practices – Understanding the Power behind the Force

Aug 30
07:02

2010

Jon Nestorovic

Jon Nestorovic

  • Share this article on Facebook
  • Share this article on Twitter
  • Share this article on Linkedin

Effective and affordable SEO service hinges on the capacity to harness the full potential of basic and advanced strategies and tactics. Are you aware of what needs to be done to get your site on overdrive?

mediaimage

There seems to be some serious issues regarding the lack of professionalism in the field of search engine optimization,Best SEO Practices – Understanding the Power behind the Force Articles and the more critical aspect is the apparent failure to establish a common ground on the required standards and ethics in the performance of SEO service providers. A legitimate Toronto SEO company readily acknowledges that the adoption of performance standards is the sine qua non of serious stuffs such as those involving interventions and solutions adopted to improve the ranking of websites in search engine results.

We have been hearing and reading all those oft-repeated branding such as professional search engine optimization services, certified SEO, the right SEO solution, etc. In fact, a lot of quarters look at search engine optimization as the gold rush of the Cyber web. While most people who are looking for authority and certified service readily seek the help and guidance of Toronto SEO professionals are looking for authority and certified service, a caveat that must be observed is the prevalence of the so-called experts that are inclined to sell pipe-dreams.

Ranking Reports and SEO Performance

The use of ranking reports is probably one of the oldest tricks in the book. Time and again, the practice has been maligned and scoffed at; yet, a lot of people are still using them. For those who are in the know, those ranking don’t give us anything substantial, and their claim to existence is purely on their role in inflating query statistics. When affordable SEO service providers highlight the use of ranking reports, they are just actually stressing that they can improve the search visibility for targeted keywords.

The providers of professional search engine optimization services will only use ranking reports to compare with search referral data. Their accomplishment and performance should hinge on the correlation between the search referral data and ranking reports. The failure to establish such material correlation between the two performance metrics means that they are not using the appropriate keywords.

SEO and Competitive Research

You have to think twice before getting the services of a SEO professional who recommends that you get links from where your main competitors are getting theirs. The last thing that you want to happen is for your competitors to know where you are getting your links from. You cannot possibly win the race if you keep on handing out information about your SEO strategies to your competition.

Don’t ever commit the mistake of referring to competitive backlink research as genuine competitive intelligence, for it is not. The most that you can do is to use the information that you can gather from studying the backlink profile of your competitor’s website as blacklist or list of sites where you should not get your links from. Remember one of the basic rules of engagement – stay away from your competitor’s radar range at all times.