It is hard to imagine a world without Google. But, it is not so with China. China does not need Google; they have Baidu. Baidu is referred to as the 'Chinese Google' for all good reasons.
So if you want to advertise in China, you have to advertise on Baidu. And when it comes to online advertising in China, nothing can beat the Baidu advertising.
Baidu advertising is a term used for Baidu PPC advertising. It is a paid form of advertising. Its basic principles are similar to Google PPC. SEO rules search engine marketing on Google. But with Baidu, PPC ads are more preferred than SEO. Baidu PPC offers a wide range of advantages. Let’s have a look at these.
Baidu cover 95% of the Chinese netizens and boast of 5 billion searches per day. No other online platforms have such deep penetration into the market. Baidu PPC ads have better visibility and allow you to achieve your business goals.
Baidu advertising gives you the luxury of customized promotions. You can choose the audience according to demographics such as location, age, device, and language. You can also customize the location and time of ads. With the right keywords and showing ads at the right time, you can effectively target your audience. You can easily control the target audience of the ads as well.
With PPC advertising, you can easily track your campaign performance. You can use the advanced tools to track the performance details such as clicks, impressions, conversions, and bounce rate. Baidu advertising efforts are measurable and trackable. You can easily evaluate your efforts and results. Depending on that you can make a further strategy to achieve your business goals in the decided budget.
One of the major perks of the PPC ads is that you will get charged only when someone clicks your ads. You will pay only when someone reaches your website. If you choose the right keywords, PPC advertising can enhance sales significantly. No other form of advertising offers you such benefits. However, conversion rates depend on a lot of other factors. To get, maximum out of your Baidu advertising efforts, it is advised to use it with other marketing strategies.
Results of Baidu advertising can be seen immediately. You do not have to wait for months to make a difference. It can meet your urgent needs and allows you sufficient time to implement SEO tactics. And especially on Baidu, SEO efforts take more time to show significant results. Hence, when you are planning to launch the product in the Chinese market, you cannot wait for so long.
There are the five key advantages of the Baidu advertising.
So, if you are eyeing to the Chinese market, investing in Baidu Advertising seems to be a sensible choice for advertising your business.