Different Keyword Volume Tools Available in the Market - Pros and Cons

Digital marketing is one dynamic sector, where nobody can be laid back in his comfort zone. It is one sector where the professional has to be active all the time and bring about innovative and creative ideas just to be at par with the ongoing market trends. The digital marketing world is based on its three pillars; viz. Social Media Marketing (SMM), Search Engine Optimization (SEO) and Pay Per Click (PPC). Keyword is the vital stage of SEO campaigning, which in turn is an integral part of the digital marketing world. The quality of a professional SEO service is recognized by the quality of its keyword research. SEO strategies are woven around the reliable keyword research tools which help the persons to get the correct rankings of the client’s website. Sometime back, a free keyword research tool was provided by Google, to help the SEO analysts chalk down their keywords, but unfortunately the tool has seized to exist now.

However, the good news is that currently many alternative keyword research tools are available in the market. Again, the Google keyword planner has many features to offer to its end-users, but then it is not much of a use for a PPC.

Given below are some of the most popular keyword research tools and their Pros and Cons.

Google Keyword Planner

Google keyword planner is by far the best keyword volume tool which is available in the market and is widely used by many web designing and development companies. Given below are some of its pros and cons.

Pros

• The data, which directly comes from Google, is more reliable than any other source of data available.
• Targeting the local audience through this tool is the most convenient.
• Whenever anyone types a single keyword in the search box, Google automatically suggests a keyword cluster in place of the single keyword.

Cons

• AdWords account needs to be mandatorily created.
• The keyword search becomes limited to the exact match only.
• Separate volumes for desktops and mobiles cannot be searched.

Bing Keyword Tool

Bing is the best alternative for Google keyword planner.

Pros

• It is an ideal one, especially for those who are using the optimized version.
• Volume for a particular data range can easily be searched here unlike Google Keyword Planner.

Cons

• The data might not be as useful when it is optimized for Google.
• One needs to sign up for the Bing Webmaster Tool in order to publically access it.
• Enough local data is not available, especially when detailed information is required.

Conclusion

Apart from the above mentioned keyword research tools; there are many other free and paid versions available in the market. However, their reliability has always been under the scanner. So, using these two will be the most beneficial decision for researching the keyword volumes.