Different Keyword Volume Tools Available in the Market - Pros and Cons
Digital marketing is one dynamic sector, where nobody can be laid back in his comfort zone. It is one sector where the professional has to be active all the time and bring about innovative and creative ideas just to be at par with the ongoing market trends. Read on.
Digital marketing is one dynamic sector, where nobody can be laid back in his comfort zone. It is one sector where the professional has to be active all the time and bring about innovative and creative ideas just to be at par with the ongoing market trends. The digital marketing world is based on its three pillars; viz. Social Media Marketing (SMM), Search Engine Optimization (SEO) and Pay Per Click (PPC). Keyword is the vital stage of SEO campaigning, which in turn is an integral part of the digital marketing world. The quality of a professional SEO service is recognized by the quality of its keyword research. SEO strategies are woven around the reliable keyword research tools which help the persons to get the correct rankings of the client’s website. Sometime back, a free keyword research tool was provided by Google, to help the SEO analysts chalk down their keywords, but unfortunately the tool has seized to exist now.
However, the good news is that currently many alternative keyword research tools are available in the market. Again, the Google keyword planner has many features to offer to its end-users, but then it is not much of a use for a PPC.
Given below are some of the most popular keyword research tools and their Pros and Cons.
Google Keyword Planner
Google keyword planner is by far the best keyword volume tool which is available in the market and is widely used by many web designing and development companies. Given below are some of its pros and cons.
Bing Keyword Tool
Bing is the best alternative for Google keyword planner.
Apart from the above mentioned keyword research tools; there are many other free and paid versions available in the market. However, their reliability has always been under the scanner. So, using these two will be the most beneficial decision for researching the keyword volumes.
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ABOUT THE AUTHOR
Pamela Scout is a digital expert from many years. Thus, in this article, he is trying to enlighten the readers about some tools of the same. She is writing blogs and article for SZI Technologies since 5 years.