From improving the readability of your website content to making your website rank higher for local search results, Yoast SEO can do a lot for you! Discover how you can benefit from this awesome plugin.
If you had your WordPress website designed by a professional Cheshire SEO agency, your website may already have SEO Yoast. A popular plugin for WordPress-based websites, SEO Yoast makes it easy for your website to achieve good search engine rankings.
The plugin’s superb SEO functionalities encourage professional Cheshire SEO agencies to necessarily include SEO Yoast on WordPress websites.
If you are wondering if your website really needs SEO Yoast, here are some reasons why having the plugin can be beneficial:
Enables Keyword Optimisation
Yoast SEO analyses your webpage/post for your main keyword, and suggests options for better optimisation. The plugin checks for the presence of the focus keyword in SEO-oriented locations including:
The plugin also checks for focus keyword density, and if found lower than optimal density, reports the same.
Ensures Content is Reader-Friendly
SEO Yoast analyses your webpage content or blog post for its reader friendliness. It points out factors that can hurt visitor readability such as:
Delivers an Efficient XML Sitemap
With an XML sitemap, you make it easier for search engines to identify and register your webpages with them. Search engines may sometimes miss some webpages using their regular identification process. Having an XML sitemap prevents such costly lapses too.
With SEO Yoast, you can:
For example, you can adjust settings to specify posts/ webpages and categories that need not be included in the sitemap.
If you add a new post or create a new webpage, the sitemap self-updates to reflect the new addition.
Helps Manage URL Redirects Efficiently
When you delete old pages or posts; move pages to a different address; or alter website structure, there is a risk of generating erroneous URLs. When visitors or search engines visit these webpages, they do not find the desired content. They do not know what to do next as there is no guiding message.
Premium version of Yoast SEO helps you avoid such frustrating experiences with efficient URL redirects. The plugin generates automatic redirect requests when a page/post is deleted or altered. You can specify a customised message for the old page from a list of options. You can also specify the new link to which visitors need to be redirected.
Gets you Better Results for Local Targeting
If you are a location-specific business, Local SEO, available in the plugin’s premium version, can help. Provide location-specific information, including geographic locations and opening hours, and integrate Google Maps and store locator to optimise your website for better ranking in local searches.
Whether you want to start with the free version or make use of the awesome features in its paid version, SEO Yoast has a number of benefits in store for your website. Hiring an expert Cheshire SEO agency can help you get more bang for your buck from SEO Yoast.
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