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How Reasonable Is To Run Both SEO and PPC?

Current trends in the online marketing entrepreneurship point to the growing number of integrated agencies offering diverse services from several Internet marketing fields, like search engine optimization and Google AdWords management for PPC campaigns.

Current trends in the online marketing entrepreneurship point to the growing number of integrated agencies offering diverse services from several Internet marketing fields, like search engine optimization and Google AdWords management for PPC campaigns. The question is how reasonable it is to run several service packages at a time.

As the answer to this question depends on the goals you want to achieve, itís better to analyze an average SEO agency capacity. We can notice that both search engine optimization and pay-per-click advertising consist of similar stages, from the strategy development to keyword research. Letís consider it in details.
Where can SEO agency perform typical PPC tasks? Of course, Google AdWords management requires specific knowledge and skills which can be provided only by credited specialists, but there are numerous tasks where even these qualified specialists need help from the SEO part.

Letís take the process of choosing a landing page as an example. In the course of AdWords management process a PPC team sets goals and decides on ongoing campaign activities. Still, every ad created for a PPC campaign should lead to a well-optimized SEO page with unique content and thoroughly written metatags. Itís where PPC meets SEO, as only search engine optimizers know how to increase the page credibility for search engines.

The choice of a landing page is also greatly depends on the keyword research, where itís necessary to take into account keywords popularity and general competition for such search requests. Though keyword strategy is a part of Google AdWords management, any SEO agency possesses a profound expertise in this kind of activities.

If we consider the matter of such integrated SEO agencyís profitability, we can notice a prevailing number of small businesses and start-ups in this sphere. SEO and PPC activities have never required establishing a large-scale company with 100+ employees, thatís why a 10-member team suffice to achieve basic SEO agency and Google AdWords management goals, as such team members can fulfill multiple tasks.†

The example of such mid-scale company can be seen at http://www.imcredo.com/, where IMCREDO Ltd. represents an integrated online marketing companyArticle Search, combining both SEO agency and PPC activities with other online marketing services.


Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR


The author of this article deals with the question of combining both SEO and Google AdWords management within the scope of SEO agency activities taking IMCREDO Company and their website (http://www.imcredo.com/) for example.



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