SEO or Search Engine Optimization is a way to improve quality of your web pages / online documents to make them useful for end users. This lets you achieve high ranking in search results.
How to promote my website online? Try to find out what people are searching for, you can do this by using keyword research tools. Optimize all those keywords, use only and only ethical ways. Write quality content that is useful and meaningful for your users. Keep track of latest techniques for bringing visitors. Setup a blog on your website. Invite blog writers to your website. Setup a system for newsletters, try publishing newsletters at least once in a month, and that should cover latest information on your products, services. Take advice of SEO service providers and grow slow and steady.
What is internet marketing? Internet marketing, also referred as web-marketing, online marketing, or e-marketing, is marketing of products or services over the internet. Main goal is to promote your services and products over internet. There are many known ways to promote your products, services over internet and all those together can be called internet marketing.
What is SEO? SEO or Search Engine Optimization is a way to improve quality of your web pages / online documents to make them useful for end users. This lets you achieve high ranking in search results.
How to select keywords for my website? Use Google keyword research tool to find keywords. Before you start your keyword discovery you should be clear about your services and products. According to me, use 2 different keyword research tools to find at-least 200+ keywords. Create an excel file and sort them based on difficulty and search volume. Select based on possibility of ranking and in terms of conversion to business.
What if I am not using a CMS? Nothing to worry, CMS is only for people who want a dynamic website, good for people who want to add new content frequently. Modern CMS offers useful features all in one place, and we can use them for optimizing our content. If you are not using CMS, you can still focus on quality and attain high ranking.
Understanding how Google works
This indexing is done by a software program called spiders, spiders start by fetching a few web pages and they follow the links on those pages and fetch the new web page they just found. This process continues to bring new web page and web content in index of Google
Professional Website Optimization
"A good start is half done" and a professionally started project takes care of self. A professionally designed / planned project will have all the problem solving abilities and people who can solve your problem.
Title Tag - Fix them first
Title tag is the most important meta tag, no questions about that. This is what appears in search results, (the clickable link on search result page) and if properly written can boost ranking instantly. An attractive and meaningful title tag can help in bringing better click through rates.
