Title tag is the most important meta tag, no questions about that. This is what appears in search results, (the clickable link on search result page) and if properly written can boost ranking instantly. An attractive and meaningful title tag can help in bringing better click through rates.
Title tag is the most
important meta tag, no questions about that. This is what appears in search
results, (the clickable link on search result page) and if properly written can
boost ranking instantly. An attractive and meaningful title tag can help in
bringing better click through rates.
This is very surprising that, even though this is
well known factor for any SEO project, webmasters kind of overlook this, and
sometime overdo this part. You have to be balanced.
Adding company name in title tag is good, but I
have seen websites where they write, “Welcome to my website - company name” and
this is the title for all the pages, this way you are spoiling all the chances
for ranking, you have all 10 pages in your website and you are telling the
search engines that “Welcome to my website” this is what I have?
Sometimes your web designers does that, because
she wants to do things very quickly, you have to make sure that you are writing
a proper meaningful title tag for each page.
You should write keywords in title tag, no one
will search you with your company name or website name, if they know you; they
can directly open the website, why they will search for you?
Best practice to write title tags
Do this last, once your page is ready, copywriting
work is done, you can carefully write them based on the text content of that
particular page.
Before writing title tag you should do keyword
research.
Write most important keyword first, next the one
with less importance.
Target maximum 3 keywords in title tag.
Make it a readable meaningful text; do not use
unnecessary commas and keyword stuffing.
Never target a word which is not present in the
web page text.
