Article is about social media for website promotion.
Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content."Businesses may also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. Social media may have been integral to the Arab revolutions and revolts of 2011. As one Cairo activist succinctly put it, "“We useFacebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world."However, there is some debate about the extent to which social media facilitate this kind of change.
