What Search Engines Value in 2007
A number of our clients are undertaking search engine optimisation of their sites, in recognition of the fact that being highly ranked in the search engines can result in many new potential customers ...
A number of our clients are undertaking search engine optimisation of their sites, in recognition of the fact that being highly ranked in the search engines can result in many new potential customers coming to your site.
Visits to your site as a result of click throughs from searches are called "organic search results". When you compare these with click throughs on pay per click advertising (e.g. Google Adwords), organic searches reign supreme. Industry studies show that organic search results are 70-80 percent more likely to generate a click through than pay per click (often called sponsored links).
Below is a summary of what search engines are valuing more highly in determining which sites should be ranked above others:
Overall, search engines will rank your website more highly if it naturally contains relevant, consistently up to date information, on readily identifiable topics. Old tricks such as keyword stuffing and hiding text haven't worked for a long time, and any attempt at tricking the search engines are likely to have a negative impact on your rank.
Of course, getting people to visit your website is the first step. Your website must be engaging and connect with the visitor in such a way as to encourage the visitor to take the next step.
If you need help with any of the above, please get in touch.
Article Tags: Search Engines
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ABOUT THE AUTHOR
Heather Maloney is the Managing Director of Contact Point IT Services Pty Ltd. Contact Point focuses on assisting small to medium sized businesses improve through the use of technology, particularly in the area of interacting with customers, suppliers and employees.