Martin Lemieux

How To Create Meta Tags To Optimize Your Web Site

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How To Create Meta Tags To Optimize Your Web Site
By: Martin Lemieux

In this article, I will teach you the basics about Meta Tags and their
functions. Learning how to create Meta Tags is essential for your
companies web site ranking.

What Are Meta Tags?

Meta Tags are a series of sentences created by either you or your web
designer in order to let the search engine know what each individual web
page in your web site is about. These meta tags are NOT visible to your
visitors but are within your code for search engines to read when they
visit your site.

Your meta tags will help the search engine determine:

- What your page is about
- Whether your meta tags relate to your content within your page
- The relevance of your content
- Were to rank your site within the search engine.

VERY IMPORTANT INFORMATION ABOUT META TAGS!

The key to Meta Tags is to let search engines know what the content
within your web page is supposed to be about! Creating meta tags that do
not relate to your content will give very negative results and may get
your web site banned from search engines.

Ex. Your content is about "Creating Meta Tags".

You'll want to include within your content specific information about
"Creating Meta Tags". Once your content is complete, select a few "Key
Phrases" and include them within your meta tags. Make an attempt to keep
each individual web page about 1 specific topic. This will help your
page relavance within search engines.

What do Meta Tags look like and how do I view them?

To view meta tags it s actually quite simple if you know what to look
for! There are 3 specific things to look for: 1) Title, 2) Description,
3) Keywords.

Here's what an example of what meta tags look like... Before you say
"Huh?", I'll explain everything after the given example.