Do you love using search engines like Google, MSN or Yahoo to find
information? Whenever you are using a search engine, the information
about your short "stay" will be tracked: IP address, the research,
profile and even your name (because so many people type their own name
to know if others can find it!) This information is stored by the
search engines - with no exception.
We have put together a summary about the search engines regulations:
Search engines' privacy policies
Google anonymizes user data after: 18 months
Google gives user control over data: No
Microsoft anonymizes user data after: 18 months
Microsoft gives user control over data: End 2007
Yahoo! anonymizes user data after: 13 months
Yahoo! gives user control over data: No
Ask anonymizes user data after: 18 months
Ask gives user control over data: AskEraser: End 2007
By the end of 2007 Microsoft and Ask want to launch a new system to
give the user the choice about their personal information being stored
or not.
Anja Glauch is the co-founder and managing director of Tetridia Ltd. She began her career in Information Technology more than 11 years ago. She is leading the companies Online Marketing, Search Engine Marketing and Search Engine Optimisation activities.
