Is it essential for marketers to understand how Alexa ratings work? Are they important to the success of your e-business? Keep reading!
Alexa's aim appears to be ranking every website on the internet, noting how much traffic each gets. The lower your Alexa ranking is, the more traffic your website, supposedly gets. The ideal situation would be if Alexa would rank you a number "1". ( This could mean that your website gets more traffic than any other website in the world. )
In order to understand why the rankings can sometimes appear confusing, you'll need to understand how Alexa gets the data it uses to create rankings. In brief, Alexa has a free toolbar that's downloaded and installed, within an Internet browser. This reports back to Alexa, with details of every website you visit. It enables Alexa to use this information to see just how many users are visiting a given website.
The problem is that not every internet user has the Alexa toolbar installed. Estimates are used here. If you have a website that pulls in higher than average numbers of Alexa toolbar users, you'll gain a lower Alexa rating. Could it be that Alexa doesn't make allowances for their toolbar users visiting certain types of websites, more often? Yes, it can be confusing.
The question to ask yourself is this:
Why worry about having a low Alexa rating if you're not making any sales? There are positives to the Alexa service so it can be worth your time to install the toolbar. The toolbar gives an idea of how busy and popular a website is. This can be helpful when deciding on e-purchases.
Don't fully depend on Alexa as a measuring stick of how well your website is doing. Watch traffic numbers and sales conversion rates. Build your e-business for sales. Go ahead and take a look at Alexa. You just might decide to install the toolbar: http://www.alexa.com
Bill Vannot specializes in branding Businesses with articles, even if you can't write! Find out what a Ghost Writer can do to help you brand your e-business identity! http://www.flashyads.com/boohoo.html