The Perfect Corporate Social Responsibility

Fulfilling your corporate social responsibility is extremely important. Some students tried to find out what it really is and they did a project on one of the leading brand stores in a country that manufactured clothes. It was learned that marketing is an extremely important aspect for that store and also how marketing plays a major role and generation sales for it. Not only this but marketing also plays a vital role in attaining, maintaining and retaining the customers. The marketing department is one of the highlighted departments at that store – although compromising of small team – which conducts the proper market research before and after the launch of new products and collection.
The marketing methods employed at that store involve advertisement on billboards/magazines/flyers, promotional sales, discounts and gorilla marketing strategy. However, where does the waste of all this go? The garbage disposal for all these is extremely important if a company wants to protect its social responsibility. A keen eye is also kept on the competitors and they are trying to market themselves around the target market. The company not only tries to market the products but also tries to promote a good image by paying stress on Corporate Social Responsibility. A marketing budget is set at the start of each financial year according to sales that are aimed to be achieved. 
The marketing is done by the store itself and external marketing agencies are not hired due to the fear of information leakage – which is understandable since the product designs are the biggest asset for the store. The channel of distribution is direct as the store has several retail outlets across the country where customers are approached directly. We can conclude that 70% of store’s success is because of the combination of wise marketing strategies that are employed, reviewed and evaluated by the store regularly. Garbage disposal is not the only way how the store fulfilled its corporate social responsibility. 
When it comes to their products, the store strives to maintain good quality delivering its core values and integrity through its products to its customers. The quality of their products is never compromised because they consider it their social responsibility towards their customers. They also maintain their social responsibility while carrying out the promotion of their products. Internally, they promote corporate social responsibility by paying their worker the wages on time and taking care of their working environment. The store as a whole takes Corporate Social Responsibility very seriously and tries its best to maintain it at all levels. So, please think about perfect corporate social responsibility.