Usefulness of Consumer Report:
When you are cheated from any of the Company after purchasing the product or availing the service it is very common and obvious to go through the emotions like anger, dissatisfaction, revenge against the company who cheated you.
This will help you to know how the Consumer reports are useful to the final consumers. Customers and consumers are considered as the same but they cannot be treated equally. Consumers are the one who takes the ultimate decisions about the positive or negative qualities of the product as they purchase the product for their use and satisfaction.
Customers can purchase the products not for their ultimate consumption but for the business purpose to supply the products to ultimate consumers and to make profits. So Consumer rights are applicable only to the ultimate consumers not to the customers who deliver the goods.
Appreciations: The actual incidence of consumers not being satisfied after consuming the products is in very rare cases. If the consumer feels it was worth paying so much for the product after using it and if he is very happy about it and wants to promote that particular product in the market,
consumer reports are very useful.
Consumers need not show any proof to accept that the product is good. Only his good experience while using the product and the usefulness of the product and few words of appreciation is more than enough to promote a product in the market if the consumer adds his good comments about the product in the consumer report. The rating of the product will automatically go up in the consumer report.
Criticisms: It is very common that the consumers will not be satisfied with the quality and usefulness of the product after using it. There will be many complaints and criticisms which can be communicated in the market regarding the negative points of the product by mentioning their criticisms and dissatisfaction regarding the product.
This process of verbalizing complaints will make the Company producing the product aware about the consumer’s dissatisfactions and the steps to be taken to improve the quality and overcome the dissatisfaction of the products. Consumer reports are the best means to communicate their criticisms.
Complaint: It is very common that the consumers will be cheated by the Companies regarding the quality, quantity, usefulness, price, etc. Consumer Can file a complaint in the consumer report against the Company from whom he has purchased the product. The Company has to solve the complaint of the consumer if it is genuine.
If the Company is unable to solve the complaint in a reasonable period the rating of the particular Company and product will go down in the consumer report. Consumer reports play a very important role and are very useful to protect the consumer rights.
