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Apps For Tapping Customer Loyalty

There is hardly anything new about customer loyalty programs. Retailers like Starbucks and airline carriers have since long been offering rewards to entice customers. However, with the mainstream adoption of smartphones and tablets, even small businesses can now look to leverage customer loyalty by building affordable mobile app solutions.

Loyalty apps like Belly, LevelUp, and Pirq already offer customized, low-cost solutions for rewarding power users. These provide opportunities to create way more effective customer loyalty programs than reward cards--which are anything but out of the ordinary.

With smartphone becoming the new go-to device worldwide, consumer loyalty canít anymore be measured by accounting for user purchasing. Businesses are realizing that social engagement is a big factor, and customers need to be rewarded for their social efforts as well.

This is where a loyalty mobile app can make a world of difference to your business.† To begin with, you can reward consumers better by tying in with their credit or debit cards, and popping up QR codes on their screens every time a purchase is made. These codes credit a user on the purchase and are redeemed at the time of payment.

The same principle applies to social sharing wherein consumers can be rewarded for sharing deals within their circle.† Further, your mobile app can also make for better customer service by helping users keep track of their loyalty points.

Many businesses have also found apps like Belly quite productive in tapping customer loyalty. Customers using Belly on their smartphone can pull up QR codes straight out of the app and validate it against the merchantís iPad.

If QR codes and scanners donít quite go with your business, take a cue from Perka, a business app that validates purchases on a virtual punch card. Points earned on the purchase are put on the card, which is then Ďpunchedí to redeem rewards back to the buyer. The program works on any web-enabled device, though Perka provides its own iPods for a good measure.

The surge in mobile adoption has created an environment where integration of in-store, mobile, and online experiences is becoming increasingly integral to drive customer loyalty. With mobile apps, businesses are continuously bridging the gap between loyalty programs of the past and the current loyalty requirements.

No matter if your small business caters to a very niche market segment, you still need to ensure that customer loyalty is well rewarded. Join us at† for working out an integrated loyalty solution built seamlessly into your small business app. To know moreFeature Articles, email or call 408 802 2885.

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