It is true, you can buy anything online. In the busy schedule and hectic lives, it has become really difficult for people to visit their favourite shopping destinations to shop. This grief and concern of the disappointed Shopaholics have been taken care by the entrepreneurs as they have chosen smart tools for satisfying these dejected souls. With the birth of interesting and eye-popping online portals, shopping has been given a new meaning where we see people embracing this platform for quick and smart shopping with great enthusiasm.
The world is going mobile. This statement elucidates that mobile phones have become the best source of communication and with the ubiquity of the Internet, these wireless gadgets have made people smarter. A revolution has taken place in mobile, commerce market, where the smartphone penetration has risen exponentially and the m-commerce is contributing as major multi-billion dollar companies are betting on the app only strategy.
There is a cut-throat competition in the market where prices are switching big players know that mobile app can create a more personalized and higher shopping experience. In a very short time, there has been a mobile commerce revolution. Major players like Flipkart, Snapdeal, Myntra Amazon all took advantage of the smartphone penetration and grabbed this massive market opportunity.
Mobile users today contribute to major business transactions as these apps have specific inbuilt characteristics such as personalization, flexibility, and as mcommerce promises there comes an exceptional business and greater efficiency.
Time is the major reason why people are moving online to purchase products. There is nothing which can keep you away from having a shopping experience through these online stores. India has a huge opportunity for mobile commerce, today majority of Indians are getting connected to the internet and discovering products at the cost that are lower that they have ever seen before. With the availability of cheap mobile data plans, increasing consumers are venturing into the hyperlocal market. Consumers are increasingly comfortable as the shopping now has become easier, just with a touch of a finger the world of shopping opens up.
Today the multi-billion dollar companies are betting on app only strategy, the game has just started for IT companies and mobile app developers. The mcommerce market is still in its early innings and as the user base for the mobile app is rising at exponential rate opportunities in this field are going to multiply manifold. This app economy has created direct jobs in India and the expansion of the 3G network coverage and the entry of 4G are expected to boost the smartphone sales in the country.
What we can say in the end is mcommerce have and will redefine the way consumers find, shop, and pay.
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