Internet with its inherent traits such as ease of access, flexibility, cost-effectiveness etc has restructured the way consumers shop for products.
A large portion of the US audience enjoys access to the net and uses multiple platforms such as computers, smart phones, iPads etc., to stay informed and updated with the latest products or services on offer. Smart insurers are realizing the need for and aggressively capitalizing on the internet to take their products to consumers spread far and wide. Web-based insurance quote engine becomes one of the most important tools for insurers hoping to penetrate different insurance markets.
Insurance quote engine is an online application that allows consumers to view, search, compare and select health insurance plans for self, family, employees, groups or senior citizens. The quote engine accesses a repository of hundreds of health plans from many health insurers selling insurance. When a consumer enters his location, personal details or health profile, the insurance quote engine sifts through hundreds of plans and suggests some plans to the end consumer that are based on the consumer-specific details entered.
Some leading companies also offer an advanced version of insurance quote engine. If the user is unsatisfied with the suggested health plans, he or she can take a brief survey, answers to which would help the insurance quote engine suggest plans more suited to consumer's profile.
Buying health insurance online has drastically improved the accessibility and insurance application process for US health insurance seekers. Many online insurance quote engines also offer continuous technical support to help users easily apply for insurance online.
Most of the US insurers using such insurance automation software has reported a boost in their online product sales. There has been an increase in the number of product enrollments through websites that has positively impacted the bottom lines and sales figures for insurance companies.
To further augment market outreach, insurers need to carefully study consumers' internet usage trends and devise an effective strategy accordingly. With sudden explosion of smart phones in the mobile market, insurers may benefit if they adapt their insurance quote engine application to mobile devices to further facilitate product enrollments.
The US healthcare market was galvanized into action after the signing of Affordable Care Act into a law in 2010. The Supreme Court decision on whether the ACA is constitutional or not is still awaited and is expected to arrive in mid-summer. Whatever may be the final ruling, the ACA has successfully managed to revamp the way insurers sold insurance or consumers purchases insurance. With continuous upgrades in technologies, this trend is expected to continue strong in future years as well in the US healthcare industry.
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