Commercializing Health Insurance with Private Health Care Exchange

With the signing of Obamacare and the implementation of the Patient Protection and Affordable Care Act (PPACA), the healthcare industry is moving towards commercialization.
Some might believe that this commercialization has a negative connotation, as health insurance is a sensitive matter that should not be treated as a business. Health insurance should not be treated as a commodity, and there should be a facet of care and genuine concern for customers, nay, consumers.  While this notion is not wrong and entirely true and applicable here, fortunately, for Americans, this commercialization does not have such a negative connotation.
Benefits of CommercializationThe commercialization that would seep into the health insurance domain with the implementation of health exchanges would primarily be through private health care exchanges. It is imperative that we first breakdown the kind of commercialization that consumers would experience with the implementation of health exchanges. 
Imagine an online marketplace of clothes, lots and lots of clothes. Imagine this marketplace with lots of competitors and top brands. What does it translate into for the average customer? Well, for starters, it means that the average customer has a lot to choose from. The marketplace is a one stop destination for anyone looking to purchase trends in vogue. What next? The consumer is the subject of constructive competition, with different brands trying to woo and charm them off their feet by giving great discounts and best prices. There is something for everyone and the marketplace, with all its participants, can meet even the most peculiar demands.
Now, tying this to the health insurance market, the benefits of shopping through a private health exchange are similar. Americans would now be able to take a look at the offerings made by different players in the health insurance payer market in a single platform. Through comparison, they would be able to weigh different plans against each other and find the most suitable. The impending problem of costly healthcare would also get sorted through this commercialization as health payers would be prompted to provide prices that best match their competitors, thus driving the costs towards the lower spectrum.  The whole gamut of American population would be able to find a health insurance plan that meets their requirements and peculiar demands over such a centralized, private platform.
Making the Most Out of This CommercializationThe increasing competition and commercialization will serve as an impetus to customers for enrolling and purchasing from the private exchanges. To make the most out of this favorable time, customers should be ready with their requirements and budgeting. Consumers should start understanding their expectations and requirements from a health insurance plan. After supplementing these requirements with the monthly contribution they wish to make, a clearly defined connection can be established. Once customers have the groundwork in place, they can utilize this base to maximize their benefits through the private health care exchange.