Critical Mistakes in eCommerce App Development that Companies must Avoid!
eCommerce app development has gained momentum due to the potential this industry has. But, a few mistakes in the development process can ruin everything. Hence, the app developers should avoid mistakes like a lengthy registration process, complex checkout process, poor UI design, over-usage of pop-ups, etc.
Why 80% of eCommerce businesses fail despite the exponential success that this industry has seen in a short while?
Usually, an eCommerce app development company focuses majorly on the features to be embedded into the app. However, several other factors influence the success or failure of the app and ultimately the business.
In this article, we have outlined the mistakes that the eCommerce app development services may commit and should be avoided mindfully. Let’s delve into the subject.
Common eCommerce App Development Mistakes to Avoid
Complicated Registration and Checkout Processes
This is one of the biggest mistakes in this mobile app development process. Most users don’t even complete the registration process on an eCommerce app if they find it too complicated. The users can get frustrated and abandon your app if they find the registration process lengthy or if the process requires too much personal information from the users. So, the app should have a simple registration process. An app can have a social login feature so that the users can directly login through their Gmail or Facebook accounts.
Also, the checkout procedure that includes long forms to be filled or too many unnecessary details can be time-intensive. This may again leave the users to feel annoyed. So, these mistakes should be avoided by the eCommerce app developers.
A Non-Intuitive Homepage
If the homepage is confusing or it looks shoddy, it can impact the business negatively. A homepage should have a captivating imagery, should instantly grab the attention of the user, and should be unique and have a seamless flow altogether. This is the page which makes the first and last impression on the users So the homepage of the app should not only look impressive but also be highly relevant to the target audience.
Unresponsive Pages and App crashes
What could be a bigger mistake than having unresponsive pages in your online shopping app? If the users search for any product on the app and if the resultant page takes more than a few seconds to load, the users will lose interest and navigate to better responsive apps. In the case of slow load times, the mobile app developers can use a loader rather than showing a blank screen.
One other thing that can lead to dissatisfaction among users is the app crashes. Developers should use Optionals and Exception handling in their code to resolve these issues.
Lack of Personalization
Not catering to the personal needs of the users is an obvious mistake that many eCommerce app development services make. The app should remember the previous purchases of the users. It should save their purchases and also suggest the products similar to the preferences of the end-users. These give the users a sense of connection and enhance engagement.
Bad Quality Product Images
While trying to make the project cost-effective, many eCommerce companies don’t want to invest in quality photo shoots of products. However, for ensuring higher conversion rates, the photo quality of products matters big time. They should be large, have clarity, should be captured from multiple angles, and probably have a zoom feature too.
Inefficient Search Feature
Is your search feature helping the users to get what they are looking for? Or is it directing them to random and irrelevant products? An ineffective search feature is nothing but the gateway to lower conversion rates. It should enable them to find the right products, trending products, and also the latest additions.
Poor Design of User Interface
UI design speaks volumes about your app and a poor design can make your app unattractive and hamper user retention. So, it should be simple, customer-centric, and user-friendly to ease the decision-making of users.
Interference of Pop-ups or Help Screen
Your eCommerce app is also the apt platform to advertise the deals and offers directly to the consumers. However, over-usage of such pop-ups can be another blunder in these apps. Also, help screens or instructions should not interfere too much while users are searching for something. There should be options to easily avoid or skip these interferences.
Over to You:
We hope this article gave you brief insights into the notable mistakes that one can commit while architecting an eCommerce app. To make the app experience unforgettable, it is imperative to be conscious of these factors and avoid them. Also, they need to adapt to the choices and preferences of their target audience.
Do you want to build an eCommerce app? Biz4Solutions is a Texas-based eCommerce App Development Company offering world-class services to start-ups, small, medium, and large scale companies. We have developed highly interactive and responsive eCommerce apps for our clients.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Shelly Megan is a Project Manager at Biz4Solutions with 14+ years of experience in Project Management, Quality Assurance and Test Management in IT-related services. She has expertise in various domains like Healthcare, Finance, Water technologies, Transportation, Telecom, etc. She has experience in defining and implementing quality management strategies to ensure exceptional delivery of software projects.