Dropshipping Master Lesson: Keep Descriptions Easy-to-Understand

If you run a wholesale or dropshipping wholesalers utilizing platforms like eBay, then you want to make sure your descriptions get the job done. Doing so can assist increase income from a steady stream of buyers whilst creating your reputation as a trusted dropshipper on these e-commerce platforms.

The secret: Keeping your descriptions short and sweet! Here's how you can do just that:

Make Descriptions In 200 words

200 words is just the correct quantity to work with. It provides you enough space to outline the product's rewards (a lot more about that in a sec) without causing the reader to lose interest due to the 'wall of text' impact where they ignore massive chunks of text on their device displays. This also performs effectively with eBay's internal search engine considering that it scans roughly the very first 200 words of your description when cataloguing products for retail or dropshipping.

Focus On Rewards

A frequent mistakes numerous new dropshipping entrepreneurs make is to fill their descriptions with flowery yet ultimately meaningless words. Don't tell potential shoppers that you have a superb product that meets quality requirements. Show them by highlighting the swappable lenses of the digital camera or the higher-density waterproofed Gorilla-glass screen of a wrist watch - aka the direct rewards of the product.

Use Bullet Lists

Notice that this post is generally one particular long list of phrases that are followed by paragraphs that explain in higher detail what these phrases mean. This is a principle that you can use in writing the descriptions for your dropshipping products. Grab the reader's focus with a list of strong or underlined text, then use a line or two to further explain what the text signifies. Undertaking so will make your descriptions considerably easier for people to scan at a glance.

Speak The Language Of Your Purchasers

It is easier for a trusted dropshipping business to reach out to potential purchasers if stated business knows what the purchasers want to hear. For example, consummate specialists will want the straight information backed up by numbers from credible sources. The typical male outdoors man will note the descriptions that highlight ruggedness and a sense of freedom and exploration. The standard housewife will pay attention to the descriptions that highlight the usefulness of the product in family and property situations. You generally should recognize your target consumers and word your descriptions to suit their demands and wants.

Insert Keywords Into Your Description

Revolving your descriptions around a set of distinct key phrases is a must. Search engine optimization (or SEO) is a basic tenet of e-commerce, and you can increase the optimization of an item description by inserting the key phrases every 75 to 100 words in the description. Notice how this exact same post is seeded with words related to dropshipping? This keyword - and key phrases related to it such as 'dropshipper' and 'private label shipping' - will assist make this post easier to find utilizing Google. Apply that principle to your product descriptions and your products will also be easier to discover utilizing Google and the search engine of the e-commerce platform you are utilizing.

Use Numerous Photos

An image is indeed worth a thousand words, and you can save lots of space basically by uploading at least 3 pictures of the item from distinct angles. This is one thing every dropshipper must do, particularly considering that a lot more and more purchasers are utilizing mobile products for purchasing purposes. These mobile products have restricted screen sizes, and an image can assist fill in the descriptive gaps left by your short descriptions.

Keep all these in mind and you will find your dropshipping business benefiting from the 'short but sweet' rewards of short product descriptions!