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Going cross-platform promises better bargain

Even as mobile apps gain grounds progressively, the increasing scope for viable development alternatives is leading to emerging trends in cross-platform mobile apps.

At the heart of it lies the growing demand to bridge the gap between iOS and Android apps. The coming around of cross-platform SDKs and tools like Phonegap, Titanium and Rhomobile has been a further shot in the arm.

Here’s why it can be worth the while investing in cross-platform apps:

1. Faster deployment, lesser costs: Sounds too good to be true, but cross-platform apps scale faster at lesser costs. Manifesting inverse proportion dynamics, cross-platform apps shorten the development cycle, thereby reducing costs. On top of being faster, the code from a cross-platform app forms can be deployed on iOS and Android in conjunction. There’s no need for investing in platform-centric resources.

2. Tailor-made for developers: Cross-platform development is gaining in popularity much for the ease it brings to development spheres. Most cross-platform tools come from popular scripting languages making it a natural transition building on top of HTML, CSS and Javascript—the three most widely used web properties.

3. Cloud and enterprise support:  Going cross-platform is opening up to the Cloud and associated services. What’s more, this can be achieved in a single stroke on both Android and iOS. Then, tools like Appcelarator and PhoneGap work on mutually shared plug-ins with other service and tools thereby allowing interfacing with different devices on a single shared code.

4. Increased Outreach:  Scaling up is one of the greatest assets coming with cross-platform apps. A single code iteration can penetrate the grassroots of Android and iOS-- a major visibility boost given that Google Play alone reaches out to over 150 different countries. Moreover, this mitigates risk by way of multiple platform audience; if an app doesn’t do that well on a certain platform, the other can be counted on for ROI procurement.

5. Lasting pull: With the way devices are getting ushered into the markets, the average time a user stays on a particular device is forever coming down. As the user explores newer tech, shifting away from the device and/or the platform becomes imminent. A cross-platform app ensures you don’t lose connect with users even if they switch platforms.

6. Greater Value: A single cross-platform app ties users on both sides of the platform divide. An iOS user for example can share content with its Android equivalentHealth Fitness Articles, and receive the shared content back after a few edits.  A single code used here provides greater mileage for the user and the developer alike.

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The author can be reached at , a US-based mobile app development company known for value-pricing and development experience. They specialize in development across the scale, from small businesses all the way to the enterprise. For connecting directly, email

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