How digital gift cards are increasing technology adoption in India

Traditionally, the Indian economy has been dominated by cash. However, after the invention of smartphones, the economy is now shifting towards the digital realm and promoting digital payments. The digital gift card industry has been on a rapid growth trajectory as India moves to infinite cashless transactions. The value and volume of digital cards and cashless transactions have doubled in the last year alone.

Before the digital card era, there was a big logistic challenge within the corporate gifting tangent. Corporate gifting can be looked at in different ways; from partner gifting where companies reward their partners and company gifting where companies gift their fellow employees. Earlier, gifts were physically sent to all the employees across geographies. Hence, companies often faced problems like delays in transit and loss of products. There was also an element of the added burden of the cost of logistics.

The issues were long realised and demanded a customised solution. With the advancement of digitally viable solutions, many industries have now gradually moved on to the technology-powered solutions. Drifting away from the traditional and tangible gifts, technology made it possible for organisations to leverage digital gift cards thereby disrupting the corporate gifting landscape.

One such company that helped revolutionize the digital gift card service was Sodexo. The company helped corporates to advance their rewarding practices. They carved the user journey that started from paper vouchers and drifted to digitally secure cards in the past few years. The vision was to empower today’s multi-generational workforce with digital solutions.

In India, they have over 20 years of experience in providing Quality of Life Services to clients, consumers and merchants. Today, Sodexo Benefits and Rewards Services India is the leader in employee benefits. They cater to 11,000+ corporate clients comprising of both private and public sectors.

The digital meal card can be used for the consumption of food and non-alcoholic beverage (only), and the card is accepted by over 2 million retail outlets and online merchants, pan India. They have over 1,00,000 unique points of acceptance across 1500+ cities. An additional bonus is that you can do tax saving of Rs. 12,000/- a year.

In addition to their meal card, they also have a Celebration Card that is best suited during this time of the year. The card is accepted nationwide on RuPay network across offline and online portals.

The radical shift has transformed the professional and personal lives as employees. These cards are handy and can be carried and used as regular credit or debit card which means the hassle of carrying a voucher booklet is also obsolete now. Overall, it has enhanced the quality of life services by adding portability, security and trust in the minds of user at any point in time; whether that’s ordering groceries using an app, or buying clothes online.