How To Select Right App Features For A Sccessful Mobile App
There is nothing surprising to acknowledge that the mobile app world is huge, and it is getting bigger with time, and the more number of apps coming to the app markets sets the temperature high.
Can you afford to build an app which was built and long forgotten, without even being noticed by the users?
It sounds scary, but can be true as well…
In this wake, you cannot deny the fact that not every mobile app is a success, but some make an entry in the morning and are lost by the evening, leaving a huge trail of failure behind.
But every app is same then what sets the standard for a successful mobile app…?
Hmm, a valid question and must be taken in consideration.
A successful mobile app is a combination of perfect app concept, development and has more to do with the app features as well, to make your app distinct from the others…but the question arises, that how to select the right app features and functionalities for your mobile app to make it successful?
App features are one of the most prominent factors responsible for your app success and cannot be replicated from the competitors’ mobile apps.
If you want to win the competition battle and want to get an edge in the app market, then you need to very particular of adding the selected features in your mobile app.
Eventually, there is no standard guideline for the selection, which states ‘Pick This and Leave That’ for your mobile app’s feature, but only a set of instructions, which if followed well, can bring the desired result through an app and in return you get the user’s admiration and appreciation in abundance…
And the instructions are…
Sift Down Your Business Market
Your business and its needs are nothing new to you, and you know well what your business needs.
But there is no harm in conducting a thorough research for your app’s sake, and once again analyze your users, competition, market trends, success factors, and challenges, since your market needs never remain same, and are in the constant change.
Once you make a firm grip over the detailed report, the very next step you have to strategized, that how your app is going to solve the users’ need and how the solution would help the users.
Explore Your App Purpose
Your app has a sole reason behind its purpose and you need to understand that how well your app is going to solve this purpose.
You might find it funny, that why am I addressing this issue even, but there is a strong reason behind.
If your app does not carry a purpose behind, then trust me it is of no use to get an app for your business.
An app for your business needs, must be full of possibilities and opportunities to explore your business further, but an app sans a purpose, is nothing, but a piece of trash, which is developed to be discarded by the users.
Keep Users’ Needs On Priority
On evaluating your users’ needs, the very next point you have to keep in mind, and must not avoid, is prioritizing the users’ needs according to the favor of business goals.
Once you follow this approach you only jot down the app features that can help your business to attain success.
If you wonder how to do it? Then ask yourself, whether the chosen features actually serve the need of users? Which features give voice to which objective? How this feature would add value to your business?
Get the answers to these questions, set those features as your picked features to proceed further and experience the difference…
Social Media Sharing Is Must
Even if your app has the best concept and is speaking the true essence of your business requirements, but if your app doesn’t have any social media sharing option, trust me, your user is something which would be used, but would never be cherished by the users.
The social media sharing is a must for your app, which allows your app to share its data, information tough the social media plugins like Facebook, WhatsApp, Twitter and many more.
Apart from these essentials, you need to keep your app onboarding also as simple as possible without any rigid guideline of any typical login credentials, this actually irks down your users, if they find that your app has bridge long onboarding process.
Also, keep every element of your app in accordance with your app’s targeted users, here your research would get paid off.
On the other hand, if you are unable to find a professional app developer to create a mobile app for your app requirement, then you need to research and pick the best in the market to answer your app requirements.
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ABOUT THE AUTHOR
Ankit is a lead Business strategists at Techugo, iPhone Application Development Comapny. His passion and skills for marketing and writing is imbibed together in his writings. In addition to writing tech-infused write-ups, Ankit is a frequent backpacker. Follow him on FB and Twitter...