The significant growth in the numbers of mobile phones cannot be ignored. It has changed the way we perform our daily chores. It has also started to revolutionize various industries, be it healthcare, education or banking.
The significant growth in the numbers of mobile phones cannot be ignored. It has changed the way we perform our daily chores. It has also started to revolutionize various industries,
be it healthcare, education or banking. Now it’s time, when mobile technology is beginning to change the way people interact with insurance companies and manage their claims.
As per the Capgemini and EFMA’s World Insurance Report 2013, insurers need to invest in the mobile channel, and it’s becoming the channel of choice for a number of customer interactions.
Today, the customers are very demanding in terms of the quality of service they desire. They have many options available, and their impatience with poor performance makes them switch loyalties quickly if not satisfied. Another important factor is that due to the proliferation of the mobile devices, there is a huge amount of data generated about their choices, behavior, buying patterns etc., which if used smartly, can help the marketers design specific campaigns, and the business design better products.
Another important factor is that the agents themselves are mobile subscribers, and understand the technology well. All it takes is a little enablement from the enterprise, and they can use their smart devices is a more productive fashion. Having information stored on their tablet or smartphone, an agent does not need to carry papers. Also, the customer registration process can be done electronically, on the same interface.
On the customer side, having a mobile app for their insurance provider can greatly improve the experience and satisfaction. Let us see how.
Efficient claims
With the help of newer and better mobile devices, insurance companies can now streamline the internal processes and offer cutting edge claim services to their customers that boost efficiency.
Mobility solutions in the insurance sector help mobilize the tasks such as claim submission, processing, premium calculation etc with the access to all the claim information to both the insurer and the client. With the help of a mobile app, doctors now immediately enter the information of the patient in their mobile devices and submit the claim. Not only this eliminates the utilization of manual paper work but this also fastens the insurance process.
Self-managed health and well-being
The insurance mobile apps act as a hub that connects the healthcare providers, patients and the insurers. These apps can be used for supporting the self-management of health and well-being. They make recommendations of various apps that can improve their health and well-being. Some of them are- an app to decrease stress, an app to track sugar intake or their daily caloric intake etc. Similarly, insurance companies also recommend popular or best rated healthcare providers.
Improved responsiveness
With the help of the mobile apps the reaction time is faster. In the past, an unfortunate accident or a car collision or a property lost could be very stressful or used to take forever. Today, in case of a minor accident, it is possible to get out of the car and take pictures right away and send it to the insurance company.
If the user has had an accident, they do not need to find a phone, and hold for a long time waiting for a human to interact with. With an insurance application, they can report the accident, upload pictures, state the state of affairs in case of injuries, and can be provided with a list of the best towing companies based on their location. For roadside assistance services like AAA, you should be able to track the driver who has been dispatched to help you too.
With the competition growing, and the demands of the customers increasing, smart use of mobility is now critical for survival. Customer acquisition and retention depend on it.
