In a hyper-competitive marketplace the biggest challenge is that if we can’t innovate, we can’t raise the bar. When it comes to e-commerce, the market insights are crucial to drive business strategy across all customer touchpoints and channels.
Why PIMCore?
That’s why decided to present you Pimcore which is one of the biggest open-source frameworks that global ecommerce enterprises can leverage to fill major gaps. Pimcore works as a centralized platform where organizations can manage information about their products, data, customer experiences, and business functionalities, all from a streamlined single location.
Since market demands are constantly changing these days, Pimcore provides a complete agile solution to help organizations to launch and manage their processes as these needs change. And this is what is required for organizations to stay competitive in the market share today.
We have also seen big technological innovation in recent years in areas of big data, cloud computing, blockchain, artificial intelligence and much more have happened in open-source ecosystems. Innovation all around the world has become the primary engine in the business space.
Practical Data Management
Probably that’s why PIMCore has the most practical data management I have ever seen. And trust me if I tell you that it is better than a lot of data management tools and frameworks. The idea behind PIMCore is quite simple and unique. PIMCore create a system for organizations where they can describe how data have to be composed and edited and how it can be consumed easily.
Quick and Easy To Use Software
The great result is that the PIMCore presents data definition that is managed by a simple UI that allows editing and managing web content, publishing data, information, creating catalogs, price sheets, and more. In this way all the management time wasted doing repetitive things is quite removed and businesses can focus on the real request from the customer.
In short, PIMCore presents innovation, scalability, and freedom that comes with two easy options: data management and experience management.
Data management has:
Experience management has:
PIMCore Really A Solution for Companies
Every business is different, companies face different challenges. So, I have decided to present you with some of the examples of businesses that are using PIMCore.
How IKEA In-Store Experience Get Bigger With PIM
PIMCore is a central point for managing Ikea’s business activities. As we all know that Ikea is the biggest furniture and home accessories portal, they were looking for a solution to inform users with new product launch, special offers, and sales. The most important point is that they have the ultimate goal to make a purchase while informing the shoppers.
For them, Pimcore proved as the one stop solution from where they can manage all their business activities with:
Range functionalities - E-commerce, CMS, Master Data Management, Digital Asset Management.
Increased Sales - The accessible and through Pimcore’s PIM solution also solved IKEA’s sales. With the user-friendly solution the entire organization including all stores and resellers was able to update their sales and inventory status within the solution using the master data management feature. For IKEA, this meant that they consistently have customers data that is updated frequently. It gave the ability to make market research about their shoppers and in a short time they can offer them with the products they are interested in. With these tactics, the marketing team at IKEA was able to reach and understand its targeted audience better and start increasing sales figures.
Let’s Move To Another Case Study
GANT a global lifestyle clothing brand
Without a shred of doubt, GANT personalization has attained great significance globally. With so many stored around the world to manage selling of their products, GANT needed a way for information distribution that could distribute constant updates their new products and information associated with it. We’ve already seen how PIM optimized purchasing for ELEKS brand. In the same way, PIM The Product Information Management (PIM) solution allowed them to keep track of their global stores and inventories. PIM provided a ready solution that would easily be able to distribute large volumes of information and give them insight into core sales activity.
How They Become Winner With PIMCore?
With the PIM solution the clothing brand GANT were able to add an area to their website where all the latest product release and media updates could be displayed for customers. When GANT needed to share and distribute new product information, PINCore allowed them to do so by applying information management functions in a right way. This is how GANT managing new product information, updates on existing products all in one with a quick and easy to use solution.
Apart from that, in the present multichannel powered business landscape, PIMCore has gained immense importance among businesses. The end goal is to provide high-value product information to all kinds of data consumers in real time to deliver correct and consistent brand messaging.
End Note
This Year too, and the coming year 2020 have a major focus on PIM implementation. It is important where digitalization, consolidation of product management information will be at the forefront.
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