The Benefits of Mobile Marketing

Mobile devices are omnipresent. Whether for personal or official work, smartphones and tablets can be seen in every hand today. Every business unit must promote its products and services in order to generate awareness about them in the market and increase total sales. Marketing is now conducted through mobile devices as opposed to the traditional tools of newspapers, electronic media, graffiti, pamphlets, etc. Since an organization’s customer base is always equipped with mobile devices, marketers consider them as one of the best tools for reaching out to the existing and potential target audience to educate people about a company’s products and services. Listed below are few advantages of mobile marketing:

It provides an instant solution – The concept of mobile marketing helps an organization to instantly reach out to the target audience irrespective of their location. For instance, using the SMS technology for promoting a company’s brand knowledge will send the message to the customer base whether they are at home or outside.

It is the simplest marketing technique – Marketers across the world use simple messages to promote their products and services through mobile devices since the screens of these devices are smaller than desktops. This means that the marketer does not have to develop complicated content or intense graphics for promotional campaigns using the mobile. While this becomes both cost and time effective for the marketer, it is easier for understanding by a person who is not technologically sound.

The possibility of going viral rises – Promotional campaigns sent to mobile devices can be shared faster than other marketing means. There is a possibility that one person will share the campaign with another just at the click of a button. Since the campaign goes viral, visibility of products and services of organizations also rises.

Tracking of the marketing process becomes easier – Using mobile marketing techniques makes it easier for the marketer to keep track of the progress of the campaign. For example, he/she can now easily view whether messages were opened, read, or deleted by the target customers. Similarly, tracking whether the same message was passed to an extended audience base is also possible. Often, mobile marketers use coupons for tracking redemption. This enables the marketer to get a clear idea of what type of messages the audience is likely to open and which they will discard. This also leads to future improvement of the mobile marketing campaign.

Total cost incurred in marketing is less – The only costs incurred are at the initial stages of creating the content and imagery of the promotion campaign. For example, if the marketer is launching a texting campaign, it is the target customers who are charged for subsequent text charges and not the organization selling its products. Moreover, optimizing a website to a mobile site is also an easy and cost effective procedure.

Several options are available – Contrary to the popular belief that SMS campaign is the only successful way of mobile marketing, there are several other options available. Optimization of websites for mobile, becoming part of third party apps like Yelp, and creating another mobile application are some other ways of conducting mobile marketing.

The benefits of mobile marketing are many and phenomenal. This marketing technique is one of the best ways to establish connections between an organization and its customers.