The Growing Demand for iOS and Android Apps in the Mobile Industry

The demand for smartphones is increasing at a rapid rate among enterprises worldwide. The utility of a smartphone is truly realized with the installation of mobile apps. Among other operating systems used in enterprise mobile devices, the iOS and Android platforms are most popular. The main reason for the high demand of these two platforms is the superior quality of their user interfaces. According to the estimates taken towards the beginning of year 2012, the sale revenues from iOS & Android apps have crossed the $20 million mark. This has in turn prompted the demand for third party developers who create mobile applications that are compatible with smartphones available in the current mobile market and promote business mobility for enterprises. While Android is an open platform that does not have very stringent rules to be followed by software developers, iOS offers the unique pricing system that allows distribution of app revenue in the ratio of 70 percent to 30 percent in favor of the app designers. This is the reason why both OS platforms have today generated a billion dollar industry from which qualified & skilled developers are earning in large amounts.

Indeed, the growing demand for Android & iOS mobile apps have benefitted mobile application development companies the most. These companies can now customize themes & icons of the OS platforms to offer enhanced features & cost effective app solutions to clients. With the rise in the user satisfaction rate from the deployment of Android & iOS apps, more & more clients approach the mobile app development companies.

While both the iOS and Android operating systems are equally popular in enterprises worldwide, the loyalty shown towards the two is highly divided among mobile analysts. There is a section of app users who consider the iPhone the smartest smartphone to have ever hit the mobile market. Again, there is another section that highlights the innovative & dynamic app creation wave that Android has introduced. Features such as improved web browser, superior quality music player, Google Map application, video camera, CDMA, Bluetooth, touch screens, and P2P using Google Talk has established Android as the highest deployed OS platform in enterprises, toppling the position of even iOS. The main reason for the increased acceptance of Android apps in the mobile industry is its open source nature. App designers can now make use of the innovative technology that the Android developers’ community provides immediately after they are launched. The number of mobile applications in the Android Market has surpassed the number in the Apple App Store, according to research reports revealed towards the middle of 2012. Analysts predict that if the current growth rate continues, Android may become the most cherished OS platform in 2013, surpassing the popularity rate of even Apple’s iOS.

But this does not mean the decline in the popularity rate of iOS mobile apps. Every enterprise is still on the lookout for skilled developers for Apple’s development platform. Since the iOS apps are released in the mobile market after stringent checks conducted by the professional Apple content team, it raises the credibility of these mobile applications for users worldwide. Moreover, the fact that developers can earn 70 percent of app sale revenues makes iOS app building a cost effective process when compared with Android.

To conclude, app building on both iOS and Android platforms is necessary for enterprises to benefit from the mobile industry.